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  • roberta west evergreen funnel expert
    Launches

    Mastering the Evergreen Funnel With Roberta West

    • 16 September 2023

    You’ve heard of the magical evergreen funnel and all of the ways that it can generate consistent passive income for your online business… but what the heck is it? How is it different from live launching? And, most importantly, is it the right strategy for your offer?

    READ MORE

  • Marketing, Messaging

    Brand Messaging Strategy 101 for Online Business Owners

    • 16 September 2023

    Crafting your brand messaging strategy not only helps you attract more buyers but also helps you forge authentic and lasting relationships with them. In this post, we’ll explore what brand messaging is, why it’s important, and how you can start developing yours today.

    READ MORE

  • waitlist marketing strategy
    Launches, Marketing

    Ignite Your Pre-Launch With a Waitlist Marketing Strategy

    • 13 September 2023

    A waitlist strategy can be a powerful way to take your pre-launch marketing to the next level. But, you have to make sure you’re covering all of your bases for your waitlist to have the maximum impact.

    READ MORE

  • what pages should a website have
    Website Copy

    Must-Have Website Pages for Service Providers

    • 1 May 2023

    When building a website for your service-based business, it’s important to include certain key pages that will effectively communicate your offerings and establish credibility with potential clients.

    READ MORE

  • Website mistakes to avoid
    Website Copy

    Website Copy: 4 Common Mistakes to Avoid and How to Fix Them

    • 30 April 2023

    Are you making avoidable website mistakes that are hurting your ability to connect with and convert dream clients? You could be, and you might not even know it! In this post, I’ll be sharing four of the biggest website mistakes that business owners make when writing their own website copy.

    READ MORE

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I've been writing launch emails for ten years, and I've been writing launch emails for ten years, and the first thing I do on any project, before a single word, is figure out which phase I'm in. ☕

Because the question isn't "what should I write?" It's "what is this email for?" A pre-launch email warms people up. An open-cart email tells them it's here. A mid-launch email answers the question they won't ask. A close-cart email makes the deadline real.

Swipe for all five phases and what goes in each.

If you want the full list of copy for your own launch, my free Launch Copywriting Checklist builds it from a few yes/no answers about what you're launching.

Want the Launch Copywriting Checklist? Comment CHECKLIST and I'll send you the link.

#launchemails #launchcopywriting #emailcopywriting #copywritingtips #onlinebusinesstips
Me, editing a Black Friday email: ✂️✂️✂️✂️✂️ The Me, editing a Black Friday email: ✂️✂️✂️✂️✂️

The sweet spot is 80 to 250 words. Deal in the first line, one job, one button. That's the whole recipe. (Okay, and a subject line. And preview text. Details, details.)

Swipe for the rules and a little pre-send checklist. 👀

P.S. It's my birthday AND the last day of the $227 Launch Email Library price (midnight Pacific). 🎂 Want it, including the brand new Black Friday email templates? Comment LIBRARY and I'll send you the link!

#blackfridayemails #emailcopywriting #salesemails #launchemails #emailmarketingtips
Your AI-written launch email sounds like everybody Your AI-written launch email sounds like everybody else's AI-written launch email. 🫠

That's not you doing it wrong. AI predicts the most likely next word, so what comes out is average. A better prompt doesn't fix that. Better inputs do.

Here's what I'd do instead (swipe for all of it):

☕ Give it your decisions first: the offer, the deadline, who it's for and the one objection you're answering
☕ Feed it your real words: your voice rules and emails you've actually sent
☕ Draft one email at a time, not the whole launch
☕ Ask it to stress-test your draft, not rewrite you out of it
☕ You make the calls. AI drafts, you decide. In that order.

Save this for the day you sit down to write yours. 📌

The Launch Email Library is $70 off ($227 instead of $297) through Friday, October 16 at midnight Pacific. Want the link? Comment LIBRARY and I'll send it over.

#launchemails #emailcopywriting #aiforbusiness #onlinebusinesstips #copywritingtips
If your Black Friday email reads like a launch ema If your Black Friday email reads like a launch email, it's too long. 👀 

Launch emails teach, convince, overcome objections, tell stories, etc. etc. etc. But Black Friday emails are simpler. They say what's on sale, when the sale ends and where to click. That's it.

Someone who's going to buy from you on Black Friday already knows, likes, and trusts you - and she has a card in her hand, ready to spend! 

My free audio training, Black Friday Emails That Make Bank, is live now (about 30 minutes, listen anywhere, anytime). Drop a BLACKFRIDAYBABY in the comments if you want the link!

#blackfridayemails #salesemails #emailmarketingtips #launchemails #copywritingtips

The Copy Template Shop by Megan Elliott sells fill-in-the-blanks copywriting templates, copywriting trainings, courses, and tools for online business owners worldwide.

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