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  • woman trying to create her ideal client avatar
    Messaging

    Crafting an Ideal Client Avatar for More Connection, Inclusion & Sales

    • 23 September 2023

    If it sometimes feels like your marketing is getting lost in all the online noise, it might just be time to revisit your ideal client avatar — or create one, if you haven’t already! In this post, we’ll go into detail about what an ideal client avatar is, why it’s crucial for your business’ success, and how to create yours.

    READ MORE

  • roberta west evergreen funnel expert
    Launches

    Mastering the Evergreen Funnel With Roberta West

    • 16 September 2023

    You’ve heard of the magical evergreen funnel and all of the ways that it can generate consistent passive income for your online business… but what the heck is it? How is it different from live launching? And, most importantly, is it the right strategy for your offer?

    READ MORE

  • Marketing, Messaging

    Brand Messaging Strategy 101 for Online Business Owners

    • 16 September 2023

    Crafting your brand messaging strategy not only helps you attract more buyers but also helps you forge authentic and lasting relationships with them. In this post, we’ll explore what brand messaging is, why it’s important, and how you can start developing yours today.

    READ MORE

  • waitlist marketing strategy
    Launches, Marketing

    Ignite Your Pre-Launch With a Waitlist Marketing Strategy

    • 13 September 2023

    A waitlist strategy can be a powerful way to take your pre-launch marketing to the next level. But, you have to make sure you’re covering all of your bases for your waitlist to have the maximum impact.

    READ MORE

  • what pages should a website have
    Website Copy

    Must-Have Website Pages for Service Providers

    • 1 May 2023

    When building a website for your service-based business, it’s important to include certain key pages that will effectively communicate your offerings and establish credibility with potential clients.

    READ MORE

  • Website mistakes to avoid
    Website Copy

    Website Copy: 4 Common Mistakes to Avoid and How to Fix Them

    • 30 April 2023

    Are you making avoidable website mistakes that are hurting your ability to connect with and convert dream clients? You could be, and you might not even know it! In this post, I’ll be sharing four of the biggest website mistakes that business owners make when writing their own website copy.

    READ MORE

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Sending three emails in one day sounds like a lot. Sending three emails in one day sounds like a lot. Then you see what happens at the end of a sale. 👀

In my launches, and in my clients' too, people buy later and later. The middle is quiet and then there's a big surge near the finish line. And yes, I've heard from people that the final-hours email is the only reason they signed up. (Hi, you're welcome.)

So now I send at least two on the last day, usually three. The 24-hour heads-up, the 12-hour reminder, and the "no, seriously, this is the last chance" email. Each one shorter than the one before.

Swipe for what goes in each one. ☕

If you'd rather not write them from scratch, the final-hours emails (and the rest of a Black Friday send plan) are inside the Launch Email Library.

Comment LIBRARY and I'll send you the link.

#launchemails #blackfridayemails #emailcopywriting #salesemails #copywritingtips
Great open rate, no sales? 🤔 Your open rate might Great open rate, no sales? 🤔 Your open rate might be fibbing.

Open rates have been inflated for years. Some inbox apps load emails in the background, so some of those "opens" are just a phone doing its thing. And now plenty of people use AI to scan their inboxes for them. What actually tells you something is the click, and what you do when it's low.

So I put the diagnosis in the slides above. Low opens? Subject line. Low clicks? The email. Lots of clicks and few sales? Your sales page. All of it high and still no sales? The offer. (Save this one!)

If you're planning your own Black Friday emails, the templates in the Launch Email Library are a good place to start.

Want the Black Friday email templates? Comment LIBRARY and I'll send you the link.

#emailmarketingtips #emailcopywriting #launchemails #salesemails #copywritingtips
I've been writing launch emails for ten years, and I've been writing launch emails for ten years, and the first thing I do on any project, before a single word, is figure out which phase I'm in. ☕

Because the question isn't "what should I write?" It's "what is this email for?" A pre-launch email warms people up. An open-cart email tells them it's here. A mid-launch email answers the question they won't ask. A close-cart email makes the deadline real.

Swipe for all five phases and what goes in each.

If you want the full list of copy for your own launch, my free Launch Copywriting Checklist builds it from a few yes/no answers about what you're launching.

Want the Launch Copywriting Checklist? Comment CHECKLIST and I'll send you the link.

#launchemails #launchcopywriting #emailcopywriting #copywritingtips #onlinebusinesstips
Me, editing a Black Friday email: ✂️✂️✂️✂️✂️ The Me, editing a Black Friday email: ✂️✂️✂️✂️✂️

The sweet spot is 80 to 250 words. Deal in the first line, one job, one button. That's the whole recipe. (Okay, and a subject line. And preview text. Details, details.)

Swipe for the rules and a little pre-send checklist. 👀

P.S. It's my birthday AND the last day of the $227 Launch Email Library price (midnight Pacific). 🎂 Want it, including the brand new Black Friday email templates? Comment LIBRARY and I'll send you the link!

#blackfridayemails #emailcopywriting #salesemails #launchemails #emailmarketingtips

The Copy Template Shop by Megan Elliott sells fill-in-the-blanks copywriting templates, copywriting trainings, courses, and tools for online business owners worldwide.

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