Website Copy Templates

Most online service providers need copy for a few key pages: a homepage that makes your offer clear in seconds, an about page that builds trust, a services or sales page for each offer, and an opt-in (landing) page to grow your email list. The Copy Template Shop has templates for the about page, opt-in page, and offer-specific service sales pages — and the Strongly Brewed Websites course covers writing every page of your site from scratch.

Each page has a different job. Your homepage should quickly answer who you help and how, with a clear call to action up top. Your about page builds connection and trust (it’s about your reader as much as you). Your services and sales pages walk one offer through problem, solution, proof, and a clear next step. And your opt-in page has exactly one job: get the email address. Matching the copy to each page’s job is what makes a site convert.

Nope. Each template gives you the structure, prompts, and guidance to write each page yourself — so you’re filling in proven copy, not starting from a blank page. You bring the details about your business and audience; the template handles the flow and persuasion. It’s how a lot of our customers write their first real website copy without hiring anyone.

A template is the DIY route: a professional framework you fill in yourself, on your timeline, for a fraction of the cost. Hiring help usually makes the most sense once you have a proven, signature offer you’re ready to scale. Plenty of business owners start with a template (or the Strongly Brewed Websites course) to get a strong site live, then bring in a pro later when it’s time to grow.

AI can help, but it can’t make the strategic calls that make website copy convert — who your buyer is, what makes your offer different, what objections each page needs to handle. That’s why most AI-written sites end up generic and forgettable. A template (or the course) gives you that strategy built in — and if you do use AI, it’s a far better starting point than a blank prompt.