How to Write Homepage Copy That Actually Converts (for Service Providers)
Your homepage has 15 seconds to make the right impression. Here’s how to write every section of your homepage copy so it actually converts visitors into clients.
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How to Write an About Page That Actually Converts (A Copywriter’s Framework)
Your about page is one of the most visited pages on your website — and one of the most misunderstood. Learn the copywriter’s framework for writing an about page that builds trust, shows your personality, and turns curious visitors into paying clients.
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What Is a Sales Page? Everything You Need to Know to Write One That Converts
Learn what a sales page is, how it’s different from a landing page, and what to get more buyers — with expert copy tips and examples.
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What to Include on a Services Page (So It Actually Books Clients)
Your services page is doing all the right things — except converting. Discover exactly what to include on a services page to move visitors from “just browsing” to booking a discovery call. A copywriter’s breakdown of every must-have section.
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Should I Write My Own Website Copy? An Honest Answer from a Pro Copywriter
Should you write your own website copy — or hire a pro? As a copywriter who also teaches DIY website copy, I genuinely sit on both sides of this fence. Here’s my honest, unbiased answer (and what actually makes the difference).
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How to Write a Testimonial: A Simple, Proven Formula
Writing a testimonial sounds simple — until you sit down to do it! Knowing how to write a testimonial that actually builds trust and drives sales isn’t as straightforward as we’d like to think. Whether you’re tweaking client feedback for your own offer or writing a review for a course you loved, it’s easy to […]
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20 Call to Action Examples to Boost Website Conversions
A strong call to action (CTA) can be the difference between a visitor simply browsing your website and them taking the next step to work with you. For online service providers, an effective CTA is a must—it’s your chance to guide potential clients toward action, whether that’s booking a call, signing up for your newsletter, […]
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3 Tips for Easier DIY Copywriting (From a Pro Copywriter)
Many business owners want to create effective copy without investing huge chunks of time. In this blog post, we’ll cover three easy, actionable tips for making diy copywriting faster and easier, so you can focus on getting leads and sales. The Common Copywriting Mistake It’s easy to feel intimidated by copywriting, especially when it feels […]
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How to write magnetic headline copy for your sales pages
Struggling to craft attention-grabbing headline copy and battle writer’s block? You’re not alone! Let’s tackle these challenges together. In this blog we are going to share exactly how to write magnetic headline copy for your sales page Why Headlines Matter (A LOT!) First impressions count! Your headline is like the front door to your content. […]
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Turn Browsers into Buyers: Perfecting the Core Offer Section of Your Sales Page
In today’s post, we’ll explore a sales page section that’s frequently overlooked during the copywriting process: the section where you present your offer and its specific features. When I use the term “offer”, I’m referring to whatever it is that you’re selling — though keep in mind that there is a lot more that goes […]