The Copy Template Shop
Copywriting templates for online entrepreneurs
About Megan Elliott
Good copy shouldn't be reserved for people with big budgets
I’m Megan — a copywriter, messaging strategist, and the founder of The Copy Template Shop. I’ve spent the last decade helping online entrepreneurs write copy that actually sounds like them, sells like it was written by a pro, and won’t blow your budget before you’ve even launched.
The Copywriter Behind Folks Like:
Here's the thing...
You are really, really good at what you do.
Coaching, designing, teaching, creating — you’ve got that part down.
But every time you sit down to write your sales page or your website copy or even a launch email? The words just… don’t come.
You’ve Googled “how to write a sales page” more times than you’d like to admit. You’ve stared at a blank Google Doc until your coffee went cold. You’ve thought about hiring a copywriter, but then you saw the price tag and quietly closed that tab.
And the free templates you tried? So generic you ended up right back at square one.
That’s exactly where we come in.
How this whole thing started
I’ve been a copywriter since 2016, and for most of that time, I’ve specialized in the online business industry. I’m talking launches, sales pages, brand messaging — the works. And I love the work. I’m really good at it.
But I kept noticing the same pattern, over and over.
Entrepreneurs would land in my inbox saying some version of: “I know I need better copy, but I just can’t afford to hire someone right now.” And honestly? They were right. Hiring a skilled copywriter is an investment — one that absolutely pays off, but one that isn’t accessible to everyone, especially when you’re in the early stages of building your business.
I didn’t think that was very fair.
Your copy shouldn’t have to suffer just because your budget hasn’t caught up to your ambition yet.
At the time — this was 2020 — “copy template shops” weren’t really a thing. There were some templates floating around, sure. But they were usually created by coaches, or they were super generic. You could find a sales page template, maybe. But it was one-size-fits-all. It didn’t matter whether you were selling a course or a membership or a coaching package — you got the same template.
And as a copywriter, that drove me a little bit crazy. Because selling a course is fundamentally different from selling a membership. The buyer psychology is different. The objections are different. The page structure should be different. A truly helpful template needed to account for all of that — not just hand you a few fill-in-the-blank prompts and call it a day.
So I created what I wished existed.
Five strategy-led copy templates, each designed for a specific type of offer. I sold them at the end of a webinar. They were such a hit that I was like, “Okay, there’s something here — we need to turn this into something.”
And that became The Copy Template Shop.
Why The Copy Template Shop?
What Makes Our Templates Different
Strategy First, Always
These aren’t generic outlines disguised as templates. Every single one is built on real copywriting strategy — buyer psychology, sales cycles, and messaging frameworks — tailored to the specific type of offer you’re selling.
Think Mad Libs, Not Blank Prompts
You’ll never find “Insert pain point here” with zero guidance. Instead, you get dozens of options, sentence starters, and real examples — so when you’re stuck, you have something concrete to work from.
You'll Actually Learn the Why
You’ll write your sales page in an afternoon — but you’ll also understand why it’s structured that way. Because when you get the strategy, you become a better copywriter for yourself.
"This template (like all the Copy Template Shop templates) hit the balance between helping me be super strategic, and giving me inspiration / something to start from, but I still feel like my copy sounds like ME."
The bigger picture
But here's what matters most to me
When you buy a template from this shop, you’re not getting something that was thrown together by someone who read a blog post about copywriting.
You’re getting the strategic thinking of a copywriter who is actively working behind the scenes on launches and messaging for successful brands in your industry. Right now. Today. Everything I learn in client work gets funnelled right back into the templates I create for you.
I don’t need you to suddenly love writing copy. That’s okay — that’s why I’m a copywriter and you’re not. I just want you to feel like you’ve finally found something that makes this easier.
A Little More About Me
I traded one Atlantic island for another
I’m from Newfoundland, Canada — a tiny, rugged island in the Atlantic. These days I live in Tenerife in the Canary Islands. I basically swapped the snowstorms for sunshine. In between, I’ve lived in five countries across three continents, picked up bits of languages, and learned that building relationships through words is really what great copywriting comes down to.
When I’m not elbow-deep in a client launch, you’ll find me with a vanilla iced coffee and my Kobo, navigating new-mom life, and probably listening to Taylor Swift on repeat.
Know Someone Who Needs This?
Tell your friends — we'd love to have you
Once people discover The Copy Template Shop, they tend to tell everyone about it.
If that sounds like you, we’d love to have you in our corner (and pay you for spreading the word).
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