How Many Emails Should You Send During a Launch? (A Plan for Every Phase)
There’s no magic number, but there’s a sensible way to land on yours. Honest ranges for a 5, 7, 10 and 14-day launch, and what to send in each phase.
Launches
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How Many Black Friday Emails Should You Send? A Plan for the Whole Weekend
There’s no one right number of Black Friday emails. It depends on your capacity and how warm your list is. Here’s how to decide, and which emails the weekend needs.
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Which Sales Page Template Do You Need? (A Guide by Offer Type)
The right sales page template depends on your offer — here’s how to pick the one built for what you’re actually selling.
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How to Write a Sales Page That Converts: A Copywriter’s Step-by-Step Guide
How to write a sales page that converts — the section-by-section structure (and the copy inside it) I use as a copywriter to turn readers into buyers.
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What Is a Sales Page? Everything You Need to Know to Write One That Converts
Learn what a sales page is, how it’s different from a landing page, and what to get more buyers — with expert copy tips and examples.
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How to write magnetic headline copy for your sales pages
Struggling to craft attention-grabbing headline copy and battle writer’s block? You’re not alone! Let’s tackle these challenges together. In this blog we are going to share exactly how to write magnetic headline copy for your sales page Why Headlines Matter (A LOT!) First impressions count! Your headline is like the front door to your content. […]
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Turn Browsers into Buyers: Perfecting the Core Offer Section of Your Sales Page
In today’s post, we’ll explore a sales page section that’s frequently overlooked during the copywriting process: the section where you present your offer and its specific features. When I use the term “offer”, I’m referring to whatever it is that you’re selling — though keep in mind that there is a lot more that goes […]
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How to Write Objection-Busting FAQ Copy for Your Sales Page
One of the most common mistakes that I see people make with their sales page copy is neglecting the FAQ section. While most business owners treat it as a “catch all” space to re-establish some of the most important details of their offer, it’s actually a really effective space on your sales page for overcoming […]
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Boost Your Sales Page Cred: Tips to Establish Authority
If you want to sell more of your offers—especially to colder leads who haven’t been in your world for long—it’s important to include sections on your sales page that help you establish authority. Let’s break down how to do that, and what to include in your copy to make it scream, “I’M THE EXPERT – […]
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Top 8 Pre-Launch Strategies for Online Entrepreneurs
There’s a lot of advice out there about how to have an effective launch. But what about your pre launch strategy? What do you do BEFORE your cart actually opens to make sure that your launch is successful? Before launching your offer, it’s essential to build anticipation and excitement among your target audience. Think of […]