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  • how to update website content
    Website Copy

    How to update website content: a step-by-step guide for business owners

    • 29 March 2024

    If you are guilty of fiddling with your website but not know how to actually update your website content effectively, this blog is for you. Updating your website content means reviewing and revising the copy across your key pages — your homepage, about page, services pages, sales pages, and calls to action — to make […]

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  • Sales page Templates
    Launches

    6 Effective Sales Page Templates: Why Generic Doesn’t Cut It

    • 22 March 2024

    Have you been looking for sales page templates? When it comes to crafting effective sales pages, the internet is flooded with advice and options. With over 7 years of experience in the field, our founder understands the importance of writing sales page that work, and it’s why she prioritizes offer-specific sales page templates. In this […]

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  • 4 Top Instagram Caption Types for Entrepreneurs
    Marketing

    4 Top Instagram Caption Types for Entrepreneurs

    • 15 March 2024

    Have you ever had the moment where you create your post, go to publish it and realise you don’t have a caption? So you create something last minute and then you get no comments! Getting engagement on IG is harder than ever. To simplify the whole thing, let’s focus on the 4 types of entrepreneur […]

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  • Website Copy

    How to offer and sell VIP Days

    • 8 March 2024

    If you’re an online service provider, you’ve probably heard about the idea of a VIP Day service. But what exactly are they and are they the right fit for your business? This blog post explains the different types of VIP Days with tips on how to plan and sell yours. What is a VIP Day? […]

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  • sales page structure
    Launches

    Sales Page Structure Secrets: A Guide for More Conversions

    • 24 February 2024

    The sections you decide to include on your sales page, and the order you put them in, are the backbone of how effectively you communicate your offer, connect with your audience, and ultimately drive those conversions.

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  • launch copy that converts: a guide
    Launches

    Writing Launch Copy That Converts: A Step-by-Step Guide

    • 8 February 2024

    Writing launch copy is a complex brew of art and science. This guide will show you how to do it in a way that captivates ideal buyers.

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  • woman trying to create her ideal client avatar
    Messaging

    Crafting an Ideal Client Avatar for More Connection, Inclusion & Sales

    • 23 September 2023

    If it sometimes feels like your marketing is getting lost in all the online noise, it might just be time to revisit your ideal client avatar — or create one, if you haven’t already! In this post, we’ll go into detail about what an ideal client avatar is, why it’s crucial for your business’ success, and how to create yours.

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  • roberta west evergreen funnel expert
    Launches

    Mastering the Evergreen Funnel With Roberta West

    • 16 September 2023

    You’ve heard of the magical evergreen funnel and all of the ways that it can generate consistent passive income for your online business… but what the heck is it? How is it different from live launching? And, most importantly, is it the right strategy for your offer?

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  • Marketing, Messaging

    Brand Messaging Strategy 101 for Online Business Owners

    • 16 September 2023

    Crafting your brand messaging strategy not only helps you attract more buyers but also helps you forge authentic and lasting relationships with them. In this post, we’ll explore what brand messaging is, why it’s important, and how you can start developing yours today.

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  • waitlist marketing strategy
    Launches, Marketing

    Ignite Your Pre-Launch With a Waitlist Marketing Strategy

    • 13 September 2023

    A waitlist strategy can be a powerful way to take your pre-launch marketing to the next level. But, you have to make sure you’re covering all of your bases for your waitlist to have the maximum impact.

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POV: you read this carousel and now you're staring POV: you read this carousel and now you're staring at your own sales page like it personally betrayed you. 🫠

I see it on dozens of sales pages every year — the same 6 gaps, every single time. None of them fancy, yet all of them killing sales while biz owners blame the algorithm, the niche, mercury retrograde, etc.

The greatest hits:

🚫 Headlines that read like Instagram bios ("Your favorite copywriter")
🚫 Three thousand words of pitch with one lonely buy button at the bottom
🚫 A "Kind Words" section so far down the page nobody scrolls to it
🚫 An offer description so vague it could be selling literally anything

The good news: this isn't a "burn it down and start over" situation. Every gap is a one-afternoon fix. Write a stronger headline. Move your testimonials. Drop in more CTAs. Use bullet points like a person who wants to be read.

(Future you, watching conversions tick up next launch? She says thanks.)

Save this for your next audit. Send it to that one friend whose sales page needs a little TLC.

Wanna actually write the whole thing — every must-have, structure and voice and all? Comment PARTY and I'll send you the link to Sales Page Slumber Party so you can get it done in record time. 🎊

#salespagecopy #salespagetips #salespagewriter #salespagethatconverts #conversioncopywriting
I'm about to save you thousands of dollars. 👀 Mos I'm about to save you thousands of dollars. 👀

Most online service providers should NOT be hiring a copywriter for their website.

I know — I'm a copywriter. I literally make money when people hire me to write their website copy. 😅 But I'm also someone who's watched dozens of online service providers spend $5K+ on beautiful, well-written copy... that became outdated within a year because their business kept evolving (as new businesses tend to do).

Here's what nobody in my industry talks about: writing your own website copy isn't just the cheaper option. For most of you, it's the better one.

You sit down to write your about page and realize you don't actually know how long it should be, what calls to action belong where, or how many service pages you need. 

Those aren't writing problems. They're decision problems. Outsourcing them to a stranger doesn't solve them — it just means someone else is making your business decisions with way less context than you have.

When you DIY your copy with a real framework, you walk away with words that sound like you, market research that sharpens every part of your business, and the skills to update everything as you grow.

(That's a return that compounds. Hiring someone to write a one-time draft doesn't.)

Save this for the next time someone tells you to invest $5K in your website before you're ready.

Want the full breakdown — what hiring actually costs, who SHOULD hire vs. DIY, the two scenarios where outsourcing is worth it? Comment DIY and I'll send you the link to the blog post. 🤍
This one's for everyone with a sales page that has This one's for everyone with a sales page that has a "Kind Words" section nobody reads.

(So, like, most of you.)

Listen — your clients said incredible things about you. The praise is real, the results are real, and the testimonials should be doing serious work for your business. But if they're sitting in a 6-paragraph italicized block at the bottom of your sales page? They're decoration. Not conversion.

I made you a save-and-do-on-Sunday checklist:

✅ Pull the most results-y line from each testimonial
✅ Make it the headline. Bigger font. Bolder. Loud.
✅ Trim the rest to 1-3 sentences max
✅ Bold the parts that hit your buyer's specific hesitations

That's the whole fix. Takes maybe 10 minutes per testimonial. Turns walls of unread praise into actual sales muscle.

(You can thank me later. Or send coffee. I accept both.)

Want to learn more about how to take your sales page from "meh" to "OMG I GOTTA HAVE IT?" Comment PARTY and I'll send you the link to Sales Page Slumber Party.

#salespagecopy #testimonialcopy #socialproof, #onlineserviceproviders #copywritingtips
a haunted house, but it's a room full of clients y a haunted house, but it's a room full of clients you *could* have worked with if you had a high-converting website 😱👻🧟‍♀️

psst... saving this post is your shortcut out 😉

want to steal my exact step-by-step process for writing words that turn your website into a client-booking system? 🥷🏼

Comment 'ROADMAP' and I'll send you the link!

#spookygoodcopy #websitecopy #copywritinghacks #copywritingtips #websitecopywriting #onlinebusinesstips #serviceproviders #pumpkinspiceandsales #smallbusinessgrowth #digitalentrepreneur #businessgrowthtips #clientmagnet

The Copy Template Shop by Megan Elliott sells fill-in-the-blanks copywriting templates, copywriting trainings, courses, and tools for online business owners worldwide.

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