How is this different from using AI to write my copy?

AI doesn't know your brand, your audience, or what makes your offer actually sell. These templates were built by a professional copywriter with 10+ years of experience — so the strategy, structure, and persuasion are already baked in. You're not starting from a blank page or a generic output. You're starting from a proven framework and making it yours.

Will my copy end up sounding like everyone else's?

Nope. Every template gives you multiple options for each headline, section, and prompt — so even two people in the same industry end up with completely different copy. You bring your brand voice. The templates bring the strategy. The result sounds like you, just more polished and conversion-ready.

Will these templates actually help me get more conversions?

That's exactly what they were built for. Every template is structured around conversion best practices — the same principles a professional copywriter uses when writing copy that sells. You're not just filling in blanks. You're following a roadmap that's designed to connect with your reader and move them to action.

I'm brand new to copywriting — can I still use these?

Absolutely. The templates walk you through every section with clear guidance, so you always know what to write and why. You don't need a marketing background or a way with words. If you've got something to sell and a story to tell, these templates will help you do it.

Done-for-You Copy Templates for Online Business Owners

For entrepreneurs who want to write their own copy — and not have it read like they did.

Copywriting templates, trainings, and tools for words that sound like you, but sell like they were written by a pro.

Take the guesswork out of your copy and get back to the work you actually love.

Trusted by 5,000+ online entrepreneurs since 2020.

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Download our free website copy roadmap

Get a seasoned copywriter’s step-by-step framework for writing words for your website so they actually book clients.

LET’S TALK ABOUT THE AI-POWERED ELEPHANT IN THE ROOM

You could just ask a robot to write your copy for you

Kind of like making instant coffee, going the AI-route gets the job done, and fast. But it’s also obviously mass-produced, not to mention severely lacking in flavor and substance.

The alternative? Write your copy with resources created by an actual human.

Not just any human — but one who’s spent a decade writing copy that sells for online entrepreneurs just like you.

Let’s step up your coffee copy game.

DIYing with us is like trading your instant coffee for artisanally-roasted, ethically-sourced beans that you grind and brew at home.

It’s kinder to your wallet than that daily $7 latte from your local coffee shop (which, like outsourcing your copy, is a one-in-a-while indulgence).

Yet with pro-quality ingredients and expert guidance on how to brew the perfect message every single time, you can sip happy knowing what you’re pouring up has depth, a unique flavor profile, and hits the spot for your reader.

so...

What are we pouring up today?

Whether you’re ready to serve your next big offer, it’s time to perk up your online presence, or you want to warm up your audience — we’ve got a template for that.

Website Copy Templates

Sales Copy Templates

Nurture Copy Templates

Browse our copywriting templates

Grow your business with the perfect blend of connection & conversions

Want to write copy that’s all flavor and no fluff? We’ve got you covered! Our templates & copywriting resources have strong notes of strategy, intention, and clarity – so you can DIY with intention.

Best Selling Copy Training

Write a high-converting sales page in just 5 days

$47.00

Dreaming about selling your offers while you sleep?

Sales Page Slumber Party is a 5 day on-demand bootcamp where you’ll write clear, persuasive sales page copy that connects with your ideal buyers, conveys the incredible value of your offers, and brings in sales while you dream up your next big move.

6

Years of supporting copy DIY-ersf

5,200+

TEMPLATES SAVORED BY CREATIVES

21

ROBUST RESOURCES (AND COUNTING!)

30

CUPS OF ICED COFFEE CONSUMED THIS MONTH

About Megan Elliott

Human-Made Copywriting Templates (It's me, I'm the human)

Hey! I’m Megan, and I’m lowkey obsessed with making strategy-driven copy accessible for all online entrepreneurs.

Since 2016, my copy has helped business owners generate more impact & income. But finding the right words to fuel your next big idea shouldn’t mean choosing between a $$$$ investment and the grind of writing from scratch.

Enter: The Copy Template Shop. Each resource on our digital shelves has been carefully crafted to reflect all of the strategy that I use with my 1:1 clients. So if you’re ready to give your copy a little caffeine boost, you’re in the right place, friend.

Trusted by Online Business Owners Like You

“I wrote a BOMB sales page in just an hour”

WOW! I am so impressed with this purchase. It’s everything I’ve been needing. Now I wish I had purchased this sooner. I feel much more confident in my copy and know I will use this for all my products because there are so many different options for wording every headline or description. YAYYYYY! Thank you so much! It’s well worth the cost!

— Kelly, Reviewing the Low-Ticket Offer Sales Page Template

"I easily create 3+ MONTHS worth of captions in a few hours."

These IG captions are a MUST have. I used to stare at a blank screen wondering what the heck I was going to post on the gram. These captions not only helped me through the writers block but also helped me be more proactive and I easily create 3+ MONTHS worth of post captions in a few hours time.

- Krista, reviewing the Instagram Caption Prompts

"They've helped me so much."

I was an English professor for 32 years and I’m sure you know how regulated that sort of writing is. Even though I knew that “audience is everything,” I just couldn’t make the shift from my old style of communicating to the new, very connection-oriented approach that you take. I am thrilled with your templates, they’ve helped me so much.

The Copy Template Shop