opt-in landing page template shown on tablet

The Opt-In Landing Page Template

(6 customer reviews)

Like an espresso shot for your email list, The Opt-In Landing Page Copy Template optimizes your lead magnet’s landing page for conversions and list growth.


All prices in USD.

About this template

What if your freebie's landing page drew new subscribers in faster than hipsters to the smell of freshly brewed coffee? With this opt-in landing page template, you can set it and forget it: write (or update) your conversion-focused landing page and watch the new email subscribers trickle in.

Tailored for online entrepreneurs, it’ll help you percolate the most compelling messaging points for your lead magnet and use them to write an irresistible landing page. Your new freebie will be out in the online world in a jiffy.

What's Included


Fill-In-The-Blanks Template

A jolt of inspiration delivered in an editable Google doc, with strategic prompts and guidance for overcoming writer’s block.


Outline Document

Hard to see the final brew from the beans? Plug your freshly written copy into this outline to see exactly how it’ll appear on the page.


Short Video Walkthrough

A concise, to-the-point video (your time is valuable, after all), showing you exactly how to use your new template.


Messaging Manager

A tool to help you sieve through the essential messaging for your content, ensuring your opt-in landing page copy is potent, focused, and full of flavor.


Conversion Café

As a shop buyer, you're invited to our private Facebook group where you can ask questions, get messaging + market research feedback, and just pour out your random business-related musings.

The Reviews

(6 customer reviews)
The opt in landing page allowed me to build my freebie with confidence that it's valuable information my clients and all folks need!
— Emily P.
Super simple and effective!!
— Katie T.
This template gave my opt-in landing page a total makeover! In just an hour, I was able to write all the copy I needed to truly showcase the value of my freebie. I write website copy for clients — and I still found the template so helpful for writing my own copy. What sets it apart is how it guides you through the critical thinking process necessary for writing effective copy. I found the accompanying video engaging and informative, providing just the right amount of instruction and realistic examples that helped me come up with my own words. I know I'll be coming back to this each time I have a new freebie — thanks so much, Megan!
— Danbee Shin
Megan brought tears to my eyes when I saw her landing page template. As a storyteller I was overwhelmed because I wanted to add everything and anything. But as much as storytelling and copywriting go hand in hand, converting copy is currently a minefield for me. I’m so thankful that Megan gently guides me through!
— Evangelina
I got these recently from Megan and I was so impressed with the amount of content and tuition there was in this pack ! Having a strong OPTIN landing page is crucial to gain subscribers. I'm excited to be using Megan's templates to build many future optin landing pages. She gives a lot of prompts for customization as well. Now we just need templates for all the other pages.
— Ileana Nguyen
Megan's Opt-In Landing Page Template and workbook took me from being completely frozen and afraid of even attempting to create my landing page, to havinng a clear and concise body of text ready and waiting to plug into my landing page! The included video tutorial is the perfect comfort and guide to have when completing the workbook if you don't feel super confident just yet with nailing what you should be writing. Together with the video tutorial, accompanying workbook and opt-in landing page template, this offer was 100% worth it. Not only did it help me create my first ever opt-in landing page, but now I have a go-to structure I can follow EVERY.TIME. Thank you Megan! ★ ★ ★ ★ ★
— Helen Keenan

Why you need it

You may have created the most amazing freebie ever known on the internet… but nobody is going to click that “Download” button if they don’t know just how good it is. That’s where The Opt-In Landing Page Copy Template comes in. 

This copy template is your secret recipe to writing landing page copy that clearly showcases your freebie’s value, so readers can’t wait for it to hit their inbox. The result? A landing page that consistently draws in fresh subscribers while you focus on another important aspects of your business.

Rapid Brew

Boost your landing page copy in an hour or less, so you can start converting more visitors into subscribers asap.

Automated Growth

With effective landing page copy, new email subscribers start flowing onto your list on autopilot.

Strategic Clarity

Step-by-step instructions and strategic guidance helps you write copy as clear and captivating as your favorite brew.

Quality Leads

By fine-tuning your messaging and writing clearer copy, you ensure any new subscriber is a good fit for what you do and sell.

What Makes Our Templates Different

Options on Options

We love cookies, not cookie-cutter solutions. Our templates give you plenty of options for each headline, CTA, and everything in-between, so no two pages ever sound the same.

More than just prompts

Prompts like “talk about pain point here” aren’t exactly helpful. Our Mad-Libs style templates leave you with full sentences, not another writer's-block-induced headache.

Strategy-led, always

Our situation-specific templates strategically support your reader’s decision-making process, so they feel informed (and excited to type in their credit card details).


Resources created by a copywriter actively in the digital trenches, who stays on top of industry trends and today’s conversion strategies (not what worked years ago).

Give your email list a caffeine boost

Steep your lead magnet in persuasive copywriting that helps you grow your email list effortlessly. This connection-driven, conversion-focused landing page template will get you there in no time.


opt-in landing page template shown on tablet

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