What Is a Website Actually For? (And Why Yours Isn’t Bringing You Leads)
The purpose of a website for business is to confirm you, not introduce you. Here’s what yours should do, and how to fix it.
-
-
How Many Emails Should You Send During a Launch? (A Plan for Every Phase)
There’s no magic number, but there’s a sensible way to land on yours. Honest ranges for a 5, 7, 10 and 14-day launch, and what to send in each phase.
-
How Many Black Friday Emails Should You Send? A Plan for the Whole Weekend
There’s no one right number of Black Friday emails. It depends on your capacity and how warm your list is. Here’s how to decide, and which emails the weekend needs.
-
Which Sales Page Template Do You Need? (A Guide by Offer Type)
The right sales page template depends on your offer — here’s how to pick the one built for what you’re actually selling.
-
How to Update Your Website Content: Signs It’s Time (and Exactly How to Do It)
Not sure it’s time to update your website content? Here are the signs it’s time, plus a step-by-step process to update your copy the strategic way.
-
Copywriting Templates for Coaches (and Exactly When to Use Each)
The copywriting templates every coach needs (opt-in pages, email sequences, sales pages, about & contact) — and exactly when to reach for each one.
-
How to Write a Sales Page That Converts: A Copywriter’s Step-by-Step Guide
How to write a sales page that converts — the section-by-section structure (and the copy inside it) I use as a copywriter to turn readers into buyers.
-
Email List Segmentation: How to Do It Without Overwhelming Yourself
Email list segmentation without the overwhelm — the segments worth building for your business, conditional vs. separate sends, and how to use it in a launch.
-
Brand Voice Examples (+ How to Find Your Own as a Service Provider)
Real brand voice examples for service providers — plus how to find your own voice by extracting it from how you already talk, not copying Nike.
-
How to Use AI for Copywriting Without Sounding Like Everyone Else
AI isn’t why your copy sounds generic — skipping the strategy is. Get a conversion copywriter’s 6-step process for using AI for copywriting with your voice intact.