Copywriting templates for online entrepreneurs
Your about page is one of the most visited pages on your website — and one of the most misunderstood. Learn the copywriter’s framework for writing an about page that builds trust, shows your personality, and turns curious visitors into paying clients.
Learn what a sales page is, how it’s different from a landing page, and what to get more buyers — with expert copy tips and examples.
Your services page is doing all the right things — except converting. Discover exactly what to include on a services page to move visitors from “just browsing” to booking a discovery call. A copywriter’s breakdown of every must-have section.
Should you write your own website copy — or hire a pro? As a copywriter who also teaches DIY website copy, I genuinely sit on both sides of this fence. Here’s my honest, unbiased answer (and what actually makes the difference).
Writing a testimonial sounds simple — until you sit down to do it! Knowing how to write a testimonial that actually builds trust and drives sales isn’t as straightforward as we’d like to think. Whether you’re tweaking client feedback for your own offer or writing a testimonial for a course you loved, it’s easy to […]
A smooth and organized client onboarding process is a game-changer for online service providers. It sets the tone for your working relationship, ensures you have everything you need to hit the ground running, and helps build trust with your clients from day one. Without a streamlined system, onboarding can quickly become a hassle, leading to […]
A strong call to action (CTA) can be the difference between a visitor simply browsing your website and them taking the next step to work with you. For online service providers, an effective CTA is a must—it’s your chance to guide potential clients toward action, whether that’s booking a call, signing up for your newsletter, […]
If you’re feeling a little anxious about finding your brand voice, you’re not alone. It’s one of those topics that gets a lot of hype in the copywriting world—and for good reason! Your brand voice is the way your business *sounds*, the personality behind your words, and it’s a big part of what draws in […]
Many business owners want to create effective copy without investing huge chunks of time. In this blog post, we’ll cover three easy, actionable tips for making diy copywriting faster and easier, so you can focus on getting leads and sales. The Common Copywriting Mistake It’s easy to feel intimidated by copywriting, especially when it feels […]
You don’t need to be a blogger or churn out a lot of content to make SEO work for your service-based business. We have an entire course dedicated to how to make SEO work without having a big content strategy (Clients from SEO). But let’s cover the basics here on SEO for service businesses. What […]