4 Top Instagram Caption Types for Entrepreneurs

Have you ever had the moment where you create your post, go to publish it and realise you don't have a caption? So you create something last minute and then you get no comments! Getting engagement on IG is harder than ever. To simplify the whole thing, let's focus on the 4 types of entrepreneur Instagram captions to support your business.

Storytelling Captions

Entrepreneur Instagram captions need to tell your story. Storytelling captions help you build a connection with your audience, showing your followers there's a real (and awesome) person behind the brand. It's up to you to decide how much to share, and what's relevant.

Brand storytelling is all about finding the parts of your story & your unique brand that make you different than everybody else. It's going to help your audience connect with your unique brand + business by telling these stories.

For example, if you’re a wedding photographer, your brand story and your storytelling captions are going to differentiate you from all the other wedding photographers out there. Of course, there are differences in the style and look of your photos, and that will have an impact, too. But let’s suppose it gets down to you and another wedding photographer that offers packages at the same price point as you, and your styles are very similar.

In that case, it's going to be these storytelling captions that offer a connection between you and your followers, and that's going to ultimately make you the best choice.

As you go to write these kind of captions, ask yourself:

• What parts of my personal story do I want to share (or not share)?
• What's my why? Why do I do what I do?
• What are my brand values and how can I showcase them?
• What interesting, non-biz things do I want my followers to know about me?

Relationship-Building Captions

Entrepreneur Instagram captions are also about building relationships. These captions are best for actively engaging with your community and establishing genuine connections. You can also use them for market research & gauging what your audience is actually interested in seeing.

They are also captions that show your audience that you get them: you understand their day-to-day life, and you understand their struggles and their pain points.

You can use relationship-building captions to build an actively engaged audience - and that's what the Instagram algorithm favors. Instagram is all about engagement.

As you go to write these kind of captions, ask yourself:

• What would I like to know about my followers?
• What kind of things could I ask my followers for input on?
• What do I have in common with my followers?
• How can I show my followers that I'm #relatable?

Educational Captions

Position yourself as an expert with entrepreneur Instagram captions that educate. These captions position you as an authority in your space and provide all the value for your followers. It shows them you know your stuff & you're worth following if they want to learn something helpful.

If you're a VA, for example, you want to be putting out informative content so that when someone decides that they're ready to hire a VA, they'll think of you right away. You want your dream clients to be able to think, "Who do I know that’s good at managing content and puts out tips all the time? I know so-and-so talks about it on Instagram all the time... let me check and see if she offers one-on-one services and whether she can fit me in right now."

As you go to write these kind of captions, ask yourself:

• What do I want to be 'known for' on Instagram?
• What questions do people ask me over and over again?
• What quick + easy tips can I give my followers (without giving it 'all' away)?
• What content do I already have that I can re-purpose for these captions?

Sales Captions

Make sales without being salesy with strategic entrepreneur Instagram captions. Selling on Instagram doesn’t have to feel icky. When done right, it can still feel authentic, personable & valuable. What you’re doing is more than selling - it’s serving! Talk about your offers in an interesting + compelling way.

As you go to write these kind of captions, ask yourself:

• What offers do I currently have that I want my followers to know about?
• What problems do my offers solve?
• What testimonials, reviews, or case studies can I showcase?
• What objections might a follower have before investing in my offers, and how can I overcome them?

Instagram Caption Prompts

Perfecting your entrepreneur Instagram captions is key, especially in today's competitive digital world. If you'd like support in crafting captivating captions, our Instagram caption prompts are here for you. With 15 prompts for each category, including examples and guidance, they're designed to help reduce your time spent writing and increase your sales from Instagram.

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