If you're an online service provider, you've probably heard about the idea of a VIP Day service. But what exactly are they and are they the right fit for your business? This blog post explains the different types of VIP Days with tips on how to plan and sell yours.
What is a VIP Day?
A VIP Day is essentially a concentrated burst of focused work, typically where you're compensated for your time rather than specific deliverables. Think of it as a day designed to help your clients achieve significant progress in a short amount of time.
Also often called "intensives," VIP Days can serve as an alternative or supplement to traditional retainer client work or lengthy projects.
Types of VIP Days
There's no one-size-fits-all approach when it comes to structuring a VIP Day. From single-day intensives to week-long intensives, the key is to find what aligns best with both your workflow and your clients' needs.
For example, my copywriting VIP Days, are delivered over the course of about a week, with a call happening the day before, a writing day, a few hours set aside for finishing touches the day after, plus a few hours set aside for revisions the following week.
Other examples could include:
- A call at the start and end of the day, with implementation work in the middle
- A whole day call (this would mainly be done-with-you work)
- No calls, just you doing work in the backend for them
- A call the day before, and then a full day of work
Planning Your VIP Day Offer
Stepping into the planning phase of your new service is the fun part. It's also essential so that you VIP day is well thought out and something not only your client gets value from but also something that you LOVE to deliver!
The parts you need to consider when planning are: defining the scope, clarify your ideal client, define the structure, determine your systems, pricing and having a contingency plan if needed. Let's dive in!
Define the scope of your VIP Day
The key to this step is actually getting clear on what you can deliver. You don't want to stress yourself out trying to cram too much into a day. Some questions to consider:
- What do you think you could reasonably achieve within a day's worth of work?
- How can you create a clear outcome?
- What would be covered vs what wouldn't be covered?
Get clear on your ideal client
I know I say this often, but clarity on your ideal client avatar is a game changer! Tailor your service to address their specific needs and aspirations. Some questions to help:
- Who would be a good fit for that type of offer?
- What pain points are being solved by it?
- What outcome is your ideal client hoping for from their VIP day?
Define the structure of your VIP Day
Map out the flow of your intensive, keeping your client's preferences and your own efficiency in mind. Establish a framework that makes it simple to deliver while ensuring a seamless experience that your clients rave about.
Decide what systems you'll need
Streamline your processes by identifying the systems and tools needed to support your VIP Day service structure. Some questions to consider:
- How are you going to collect the info you need from the client?
- What email templates do you need in place to walk them through the different steps of your pre, during and post client process
- What can you automate? (Contracts, payment, scheduling, etc.)
Price your VIP Day
Price your VIP Day service based on the value it delivers rather than the hours you put in. Emphasize the transformational outcomes clients can expect, steering clear of hourly rate-based calculations. Don't take your hourly rate and multiply it by 8.
Have a contingency plan
Anticipate the possibility of clients wanting additional services beyond the scope of your VIP Day. Have a contingency plan in place to upsell if they want more than what you were able to get done in the day.
Selling Your VIP Day Offer
Now that you've created/refined your VIP Day Offer, your focus needs to shift towards selling your VIP Day. Selling doesn't need to be overwhelming or overcomplicated. In this section I'm going to walk through the important factors to consider from identifying your USP, crafting a sales page, using social proof, embracing scarcity and amplifying your current marketing data.
Identify the USP of your VIP Day
A big mistake people make is selling their VIP Day based solely on the value of time - e.g. "get your website done in a day, not months". But why should someone choose YOUR VIP day over someone else's? What makes it different?
Set your VIP Day apart by highlighting its unique selling proposition. Showcase what makes your service distinct and why clients should choose you over competitors.
Write your sales page
This makes selling your VIP Day a lot easier for a few reasons.
1) It forces you to get clear on the messaging around your VIP Day, which you can then use wherever you market it.
2) It's a place where people can essentially sell themselves on working with you, with all the info needed to take the next step.
Bonus points if you SEO optimize it so people can find you via Google.
Needing help with your sales page? Check out our VIP Day sales page copy template.
Leverage social proof
Leverage past successes and client testimonials to build credibility and trust. Share compelling case studies and testimonials that demonstrate the tangible results clients have achieved through your VIP Day service. Even if this is your first time offering a VIP Day, use results you've gotten for clients in a similar area.
Lean into the natural scarcity
Create a sense of urgency by limiting the availability of your VIP Day slots. Determine the amount of VIP day spots you take on each month and then clearly communicate the scarcity of this on the sales page and your ongoing marketing
Double down on your existing marketing
There's no point re-inventing the marketing wheel. Work out where you are finding clients from right now and then promote your VIP day offer there. If it's referrals, email past clients and tell them about your new offer. Or Instagram, do a post and story promoting your new offer.
VIP Day Sales Page Template
Incorporating VIP Days into your existing suite of offers can be a game-changer for your business. Not only do they inject a healthy dose of cash flow, but they also sidestep the lengthy timelines often associated with traditional client projects. If you're eager to add or refine a VIP Day offer and need extra guidance in crafting a compelling sales page that converts, I'd love to support you! Click here to access my step-by-step template, designed to streamline your sales page creation process and increase your conversion rates. Click here for my step by step template.
Looking for more copy tips?
If you’re wanting to refine your messaging and improve your copy to book more clients, check out more tips below!
Crafting an Ideal Client Avatar for More Connection, Inclusion & Sales >
Must-Have Website Pages for Service Providers >
Website Copy: 4 Common Mistakes to Avoid and How to Fix Them >
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