It's common for people to wonder if they have time to go through your offer. Let's go over how to overcome the time objection on your sales page or in your sales messaging.
A Quick Note on Objections
Objections are essentially hesitations and not the same as a flat-out "no." The most common objections you’ll encounter are related to money, time, and fit. Essentially, all hesitations tend to fall under these categories.
Overview of the Time Objection
The time objection often surfaces as concerns like "I don't have time to go through this," or "I'm not sure if now is the right time." People are busy and wary of adding more to their plates, so it’s crucial to address these concerns upfront.
Tip 1: Explain how your offer's features help save them time
One of the best ways to counter the time objection is to highlight how your offer’s features are designed to save time. Make it clear that your solution doesn't require a massive time investment and can easily fit into their busy schedules.
For example, if your offer includes flexible learning options, say that: "Love to learn on the go? Personal Finance 101 comes with a private podcast feed, so you can plan your budget on your next hot girl walk (or wherever your day takes you)"
Tip 2: Highlight any immediate (or almost immediate) benefits
To overcome the time objection, emphasize the immediate or almost immediate benefits of your offer. People are more likely to commit if they know they’ll see quick results.
For example, 'imagine - in as little as one week, your puppy could already be responding to basic commands like "sit".'
Tip 3: Demonstrate How Your Offer’s Bonuses Help Them Move Through It Faster
Another effective way to address the time objection is to showcase how your offer's bonuses can help them complete the process more quickly. Highlight any tools, resources, or bonuses that streamline their experience and make it easier to see results fast.
For example, 'create a WOW-worthy project proposal in half the time with our plug-and-play templates. All you have to do is personalize, hit send, and wait for that "HELL YES" to hit your inbox.'
Tip 4: Include an FAQ That Transparently Explains How Fast They Can Expect Results
One way to tackle the time objection head-on is by including a FAQ section that clearly outlines how quickly they can expect to see results. This transparency helps build trust and reassures potential clients that your offer is worth their time investment.
Here's an example:
Q: "I've got a business to run. How long will it take me to create my first digital product?"
A: I get it The whole reason you want to create a digital product is to get some time back! My process takes you from idea to sale in just 4 weeks. But you have lifetime access to the course - so you can set the pace!
Sales Page Templates
Our offer specific sales page templates help you overcome buyer objections and support your audiences decision making process. You can choose the sales page template that is specific to your offer type.
Looking for more copy tips?
If you’re wanting to improve your copy to book more clients, check out more tips below!
6 Effective Sales Page Templates: Why Generic Doesn’t Cut It >
Sales Page Structure Secrets: A Guide for More Conversions >
Website Copy: 4 Common Mistakes to Avoid and How to Fix Them >
Pin for later
