course sales page copy template shown on a tablet

The Course Sales Page Copy Template

Want to make more sales of your online course? Let’s optimize your course sales page in under an hour with this fill-in-the-blanks copy template.


All prices in USD.

About this template

So you created an incredible online course, with a step-by-step curriculum that delivers real results for your students. Now you just need more of your ideal clients to buy it! 

Self-study courses are a unique product. They take time to go through, they typically aren’t personalized, and someone really needs to trust your expertise before they choose to become a student. This copywriting template will ensure your course sales page is optimized to soothe any related objections and make your authority shine, so you can make more sales — and deliver an even bigger impact.

What's Included


Sales Page Copywriting Template

Write your sales page in record time with this fill-in-the-blanks-style template, intentionally structured and written to sell an online course.


Outline Document

Hard to see the final brew from the beans? Plug your freshly written copy into this outline to see exactly how it’ll appear on the page.


Short Video Walkthrough

A concise, to-the-point video (your time is valuable, after all), showing you exactly how to use your new template.


Messaging Manager

Prep your key selling points and understand your audience before writing, for a smoother, more effective writing process.

The Reviews

Exactly what I was looking for!
— Anonymous

Why you need it

Online courses have never been hotter — and with good reason. Is there anything better than someone handing you a clear, step-by-step system for getting from point A to point B? But today’s course buyers are also savvier than ever. Shady, non-transformational courses have burned most people in the past, and they need to trust that you know your stuff before they decide to enroll in your program.

That’s where this course sales page template comes in handy. It has been specifically designed to help you overcome the most common objections around online courses and showcase your expertise in a clear, compelling way — all so you can ease future students through that buying journey, build your know-like-trust factor, and make more course sales.

Authority Builder

Strategically placed sections that show readers exactly why you’re qualified to create + teach a course on this topic.

Time Transparency

Prompts to help you overcome the “how much time will this take?” objection commonly associated with courses.

Framework Focus

Sections that give future students a clear sense of the methodology underlying your course’s curriculum.

Stand Out

Prompts to help you phrase and clearly communicate your course’s unique selling proposition - aka why YOU!

What Makes Our Templates Different

Options on Options

We love cookies, not cookie-cutter solutions. Our templates give you plenty of options for each headline, CTA, and everything in-between, so no two pages ever sound the same.

More than just prompts

Prompts like “talk about pain point here” aren’t exactly helpful. Our Mad-Libs style templates leave you with full sentences, not another writer's-block-induced headache.

Strategy-led, always

Our situation-specific templates strategically support your reader’s decision-making process, so they feel informed (and excited to type in their credit card details).


Resources created by a copywriter actively in the digital trenches, who stays on top of industry trends and today’s conversion strategies (not what worked years ago).

More students, on autopilot

Write a course sales page that sells for you — so you can spend less time launching and more time teaching and supporting your students.


course sales page copy template shown on a tablet

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