Write an About Page for your website that draws in perfect-fit clients and reinforces your credibility (and take the guesswork about what you should and shouldn’t share).
A fill-in-the-blanks guide for writing a compelling About Page that resonates with perfect-fit clients, showcases your expertise, and builds trust.
Hard to see the final brew from the beans? Plug your freshly written copy into this outline to see exactly how it’ll appear on the page.
A concise, to-the-point video (your time is valuable, after all), showing you exactly how to use your new template.
Clarity first, always. Define your brand story, unique positioning, and target audience for a smoother, more effective writing process.
As a shop buyer, you're invited to our private Facebook group where you can ask questions, get messaging + market research feedback, and just pour out your random business-related musings.
Think nobody reads your About Page? Think again! Not only is it incredibly important for SEO, but an About Page is also one of the most-visited website pages when a potential client is making a buying decision. After all — people buy from people.
This About Page template helps you craft a page that helps readers easily figure out whether or not you’re a good fit for what they’re looking for, peppered with memorable brand elements that help you stand out from the competition.
Discover your secret recipe for authority-building, so you can connect with and persuade more potential clients.
Peel back the most important layers of your business journey as you highlight your most relevant experience and strengths.
Write an about page that puts the reader first, so potential clients feel like they’re in exactly the right place.
Showcase your expertise to build that crucial “know, like, trust” factor with your reader before pointing them to the next step.
We love cookies, not cookie-cutter solutions. Our templates give you plenty of options for each headline, CTA, and everything in-between, so no two pages ever sound the same.
Prompts like “talk about pain point here” aren’t exactly helpful. Our Mad-Libs style templates leave you with full sentences, not another writer's-block-induced headache.
Our situation-specific templates strategically support your reader’s decision-making process, so they feel informed (and excited to type in their credit card details).
Resources created by a copywriter actively in the digital trenches, who stays on top of industry trends and today’s conversion strategies (not what worked years ago).
Turn your brand story into an about page that makes potential buyers want to cozy up and stay awhile.