about page template from the copy template shop shown on a tablet

The About Page Copy Template

Write an About Page for your website that draws in perfect-fit clients and reinforces your credibility (and take the guesswork about what you should and shouldn’t share).


All prices in USD.

About this template

We’ve all seen our fair share of about pages that read more like a CV than an engaging narrative. And we’ve also seen plenty of about pages that reveal the writer’s entire life story, without giving us any sense of why we should buy from them. That ends here.

This About Page Copy Template is designed to help you optimize your page for connection and conversions, with just enough storytelling to draw in potential clients and a sprinkle of sales messaging to get them to take that next step.

What's Included


About Page Template

A fill-in-the-blanks guide for writing a compelling About Page that resonates with perfect-fit clients, showcases your expertise, and builds trust.


Outline Document

Hard to see the final brew from the beans? Plug your freshly written copy into this outline to see exactly how it’ll appear on the page.


Short Video Walkthrough

A concise, to-the-point video (your time is valuable, after all), showing you exactly how to use your new template.


Messaging Manager

Clarity first, always. Define your brand story, unique positioning, and target audience for a smoother, more effective writing process.


Conversion Café

As a shop buyer, you're invited to our private Facebook group where you can ask questions, get messaging + market research feedback, and just pour out your random business-related musings.

Why you need it

Think nobody reads your About Page? Think again! Not only is it incredibly important for SEO, but an About Page is also one of the most-visited website pages when a potential client is making a buying decision. After all — people buy from people. 

This About Page template helps you craft a page that helps readers easily figure out whether or not you’re a good fit for what they’re looking for, peppered with memorable brand elements that help you stand out from the competition.

Blend Empathy & Experience

Discover your secret recipe for authority-building, so you can connect with and persuade more potential clients.

Unearth Your Story

Peel back the most important layers of your business journey as you highlight your most relevant experience and strengths.

Focus on the Reader

Write an about page that puts the reader first, so potential clients feel like they’re in exactly the right place.

Sell Subtly (But Effectively)

Showcase your expertise to build that crucial “know, like, trust” factor with your reader before pointing them to the next step.

What Makes Our Templates Different

Options on Options

We love cookies, not cookie-cutter solutions. Our templates give you plenty of options for each headline, CTA, and everything in-between, so no two pages ever sound the same.

More than just prompts

Prompts like “talk about pain point here” aren’t exactly helpful. Our Mad-Libs style templates leave you with full sentences, not another writer's-block-induced headache.

Strategy-led, always

Our situation-specific templates strategically support your reader’s decision-making process, so they feel informed (and excited to type in their credit card details).


Resources created by a copywriter actively in the digital trenches, who stays on top of industry trends and today’s conversion strategies (not what worked years ago).

Ready to brew an About Page that connects and converts?

Turn your brand story into an about page that makes potential buyers want to cozy up and stay awhile.


about page template from the copy template shop shown on a tablet