messaging strategy journal shown on a tablet

The Messaging Clarity Journal

(2 customer reviews)

Brew more clarity into your messaging strategy with this in-depth journal, offering the ideal blend of introspection and strategic visioning.


All prices in USD.

About this template

Our best-selling product, we like to say that The Messaging Clarity Journal is like self-care for your business, helping you reconnect with your vision, your audience, and your unique positioning so you can confidently share your offers and magic with the world.

Based on the exact questions and framework our copywriter founder uses with 1:1 clients, you can use this journal every time you feel ready to make a big change in your business or crave more clarity in your direction and message.

With 60+ guided prompts (and plenty of writing space to reflect), this journal strategically guides you to your brand’s essence, helping you uncover the words that will support the vision you have for your business.You’ll be left with a clear messaging strategy that helps you create more connection and memorability with your copy.

What's Included


Starting Point

Get clear on what's not currently vibing with your messaging, and step into this exercise with intention and purpose.


Your Vision

Reconnect with the impact you want your brand to have, and how your day-to-day work supports that vision.



Inject that "wow-factor" from brands you love into your own messaging, and how to differentiate your brand from your competitors.


Brand Voice

Infuse your content and copy with more personality + authenticity so it speaks to you and your audience.


Perfect-Fit Clients

Throw all of your unrealistic, non-inclusive 'ICA's out the window and get to the root of what really matters.


Brand Storytelling

Harness the power of stories to create more connection, trust and memorability in your content and copy.


Conversion Café

As a shop buyer, you're invited to our private Facebook group where you can ask questions, get messaging + market research feedback, and just pour out your random business-related musings.

The Reviews

(2 customer reviews)
The Messaging Clarity Journal really helped me while I was pivoting my niche as a copywriter. I didn’t realise how overwhelmed I was when I was trying to figure out my new direction, but this journal was the perfect starting point. This is not a quick fix, it is an intensive collection of questions that you really need to sit down and answer properly and pay attention! But once going through the journey, it is so good for providing clarity on literally everything you need to get your messaging right. I had done a couple of courses on brand voice in the past, but I didn’t want to go through that all again, and I wanted a fresh way of figuring things out. I highly recommend this journal for any business that is pivoting or starting from scratch. After completing it, I was able to confidently redo all the copy on my website and revamp my social media. It gave me a lot more confidence and direction and now I have the security that I can refer to it any time I need. I would honestly be lost without it now!
— Sarah Marriott
The journal is a game changer! As my business rapidly grows, I knew I needed to get clear on my messaging. For both myself and my clients. This in-depth workbook was just what I needed. It provided me with such great prompts and exercises to work through my messaging. I know feel so secure in my messaging and can’t wait to incorporate it into all my future offerings and marketing!
— Kat

Why you need it

Brand messaging isn’t a ‘one and done’ kind of thing. It’s not enough to craft an I help statement, pick out a handful of brand values, and then never look back. As your business grows and pivots, your messaging strategy needs to change in order to keep up.

This journal helps you do a deep dive into what makes your brand original, impactful, and magnetic, all so you can attract new opportunities, better-fit clients, deeper relationships, increased confidence, and more joy in your business.

Put Your Magic in Words

Confidently state what you do, who you serve and why, so you can attract better-fit clients and pitch yourself for dream visibility opportunities with ease.

Deeply Understand Your Positioning

Never second guess why someone should choose to work with you (or buy your products) over your “competition” ever again.

Boost Your Copy & Content

Know where and how to update your website copy for better conversions, craft an irresistible social media bio, and more.

Say Goodbye to Cookie-Cutter

Use copy templates with more ease and confidence, knowing you'll never sound like a cookie-cutter version of someone else

What Makes Our Templates Different

Options on Options

We love cookies, not cookie-cutter solutions. Our templates give you plenty of options for each headline, CTA, and everything in-between, so no two pages ever sound the same.

More than just prompts

Prompts like “talk about pain point here” aren’t exactly helpful. Our Mad-Libs style templates leave you with full sentences, not another writer's-block-induced headache.

Strategy-led, always

Our situation-specific templates strategically support your reader’s decision-making process, so they feel informed (and excited to type in their credit card details).


Resources created by a copywriter actively in the digital trenches, who stays on top of industry trends and today’s conversion strategies (not what worked years ago).

Are you ready to feel more secure in your messaging strategy?

Get cozy with the Messaging Clarity Journal and uncover the unique blend that makes your business so irresistible to perfect-fit clients.


messaging strategy journal shown on a tablet

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