Considering whether you should hire a copywriter can be a tough decision. While hiring a skilled copywriter can make the process faster and bring you sales, it's essential to determine if it aligns with your current business situation. To help navigate this choice, below are a list of key questions for you to ask yourself.
1. How do you feel about writing copy?
If you find yourself dreading or feeling overwhelmed by the thought of writing copy, it may be a sign that outsourcing is the best route for you. However, if you're relatively comfortable with writing but lack confidence in your abilities, DIY could work for you. With some guidance and support, such as copy templates, you can enhance your copywriting skills and see your copy convert.
2. Do you need to build your own copywriting skills?
We truly believe that copywriting is one of the most important skills you can learn and develop as a business owner. Writing strong copy benefits all aspects of your business.
You don’t have to become a professional, but you should at least get down to the fundamentals of copywriting.
If you are quite confident in copywriting but you are lacking time or just want someone else to do it, hiring a copywriter could be the right choice for you.
3. Do you need copy or content?
If you're diving into tasks like crafting blog posts, drafting social media captions, or composing nurture emails, you might find yourself leaning towards hiring a content writer over a copywriter. Typically, content writers offer slightly lower rates and are often hired for ongoing tasks. However, when it comes to endeavors like launches, funnels, or website creation where driving sales and conversions is paramount, enlisting the expertise of an experienced copywriter is the way to go.
4. What kind of timeframe are you looking at?
Most good copywriters are booking at least 2 weeks in advance, sometimes up to 6 months. If you're in a time crunch, it's best to look for time-saving resources like templates.
Alternatives to hiring a copywriter
If you're not quite ready to commit to hiring a copywriter, there are some other options worth considering. One approach is to schedule a consultation with a copywriter or messaging expert. This provides you with an opportunity to gain valuable outside perspective and receive strategic guidance tailored to your specific needs. Additionally, you might consider booking a copy audit, which can help identify areas for improvement in your existing copy and provide actionable recommendations for increased conversions.
Looking for more copy tips?
If you’re wanting to refine your messaging and improve your opt-in page, check out the below
How to update website content: a step-by-step guide for business owners
Sales Page Structure Secrets: A Guide for More Conversions >
Website Copy: 4 Common Mistakes to Avoid and How to Fix Them >
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