If you’re writing your homepage for the first time or updating your existing homepage copy, this post is for you. Your homepage is the digital storefront of your business—it’s the first impression your audience gets of who you are and what you offer. Whether you’re looking to freshen up your copy or starting from scratch, these tips will help you nail your homepage and make a lasting impression.
1. Craft a Killer Headline
Your homepage headline isn't just about grabbing attention—it’s about clarity. Your main headline should immediately tell visitors what you do and who you serve. It needs to be clear, concise, and straight to the point. When someone lands on your page, they should instantly know what you’re offering, without any guesswork. This is your chance to hook them in and show that they’re in the right place.
2. Build Trust
Building trust is crucial on your homepage. Use testimonials, reviews, or even logo banners to provide social proof. This shows visitors that others have already trusted you and seen results. You can also include a short bio that highlights your expertise in your field. But don’t just focus on qualifications—make sure it also connects with your reader on a personal level. People want to know that you understand their challenges and have the experience to help solve them.
3. Strong Call to Action (CTA)
A strong call to action (CTA) is essential to guide your reader towards the next step. Whether it's booking a call, filling out an inquiry form, or checking out your services page, know exactly where you want to send them and make that your primary CTA. Place it strategically—ideally in your hero section at the top, again near the end, and throughout the page wherever it makes sense. Make sure it’s clear and action-oriented so your reader knows exactly what to do next.
4. Include a Lead Magnet
Always be building your email list. If your priority is list building, your lead magnet might be your primary CTA. However, if your main goal is to get people to book a call or inquire about your services, use your lead magnet as a secondary CTA. This way, anyone who isn’t quite ready to commit can still give you their contact information, allowing you to nurture them through email. Your lead magnet should be valuable enough that visitors can’t resist opting in.
5. Keep It Simple & Scannable
People tend to skim websites, so keep your copy simple and scannable. Use short paragraphs, clear sentences, and break up your text with visuals and headings to make it easier on the eyes. Avoid jargon and unnecessary fluff—just focus on delivering the information your audience needs, in the most straightforward way possible. Simple, clean, and easy to read always wins.
Home Page Training & Templates
Now that you’re equipped with these best practices, go ahead and give your homepage a well-deserved makeover! Need extra help? We’ve got you covered with homepage training and templates in Strongly Brewed Websites.
Looking for more copy tips?
If you’re wanting to improve your copy to book more clients, check out more tips below!
6 Effective Sales Page Templates: Why Generic Doesn’t Cut It >
Sales Page Structure Secrets: A Guide for More Conversions >
What is a sales page (and how to write a good one) >
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