What is an email nurture sequence?
So, picture this: you’ve just hit that sweet spot, someone signed up for your email list! But what happens next? That’s where your email nurture sequence comes in. Whether you call it a welcome sequence or a nurture sequence, it’s those first few emails your new subscriber receives. Now, you might think, "Do I really need this if I don’t have a fancy sales funnel?" Absolutely! Even if you’re just starting out or don’t have all the bells and whistles, an email nurture sequence is your secret weapon.
It’s your chance to make a killer first impression, share your story, and let your audience know what to expect from you. Plus, it’s an opportunity to showcase your content, message, and offers while you’ve got their undivided attention. We’ve all been there, hustling to get those email subscribers. But now that you’ve got them, it’s time to keep them engaged and turn them into loyal fans.
Why email sequences are important
A well-written email nurture sequence is your business’s best friend and is one of the most important connection and sales tools you can have. The point of your email sequence is to nurture the connections you’re trying to make with your new subscribers.
One of the best parts about these emails is that you can use the sequence to sell to your audience without having to put a ton of effort and work into it. Once you’ve written the emails, it’s all set to run automatically for you which will save you so much time and effort!
What your email nurture sequence needs
Alright, so now that you’re diving into crafting your email sequence, let’s talk about the essentials. While each sequence might have its own unique spin, there are five key emails that need to be on your radar for any converting email welcome sequence.
Email 1: Deliver the freebie
Deliver that awesome freebie you promised. It’s not just about sharing content; it’s about delivering on your word and reminding them why they signed up in the first place. A well written delivery email will motivate them to actually open and use the freebie too, which further builds connection.
Email 2: Introduction Email
Time to put a face to the name! Introduce yourself and let them know who’s behind the curtain. People love connecting with real humans, so don’t hold back.
Email 3: Share Some Wisdom
Now it’s time to flex those knowledge muscles. Show them why they’re lucky to be on your list by offering some valuable insights. This is your chance to establish yourself as the go-to expert in your niche.
Email 4: Spark a Conversation
By inviting them to respond, you’re fostering that relationship, that’s what should be done in this email. Encourage them to hit reply and start a dialogue. Building that connection is key!
Email 5: Make an offer
Okay, I get it, this one can feel a bit nerve-wracking. But trust me, it’s crucial. You’ve warmed them up, they’re engaged, now’s the time to pop the question. Don’t be shy about making your offer—it’s what they’re here for!
Looking for more copy tips?
If you’re wanting to refine your messaging and improve conversions, check out the resources below
Email Nurture Sequence Template
What Are Opt-in Pages? (And How to Write One That Converts)
Sales Page in a Day: Tips for Writing a Conversion-Driven Page
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