The goal of this post is to tell you more about what an opt-in page actually is and provide actionable steps on how to write one that converts more browsers into email subscribers/leads.
What are opt-in pages?
An opt-in page is a landing page on your website where someone gives permission to become a lead in your business. Typically, users opt in to receive various offerings such as lead magnets, newsletters, or even scheduling a call. These pages play a pivotal role in growing your email subscriber list and expanding your reach.
Things to consider for a high-converting opt-in page
Your opt-in page should include:
- Headline: Craft a compelling headline that grabs attention and entices visitors to keep reading.
- Copy: Clearly explain the benefits of accessing the information or opting in for the resource.
- Form: Only ask for essential information, such as first name and email address, to minimize friction.
- Call to Action: Make it crystal clear what action visitors need to take to opt in, and use a button that encourages clicks.
- Design: Ensure your page looks visually appealing and aligns with your brand to make a positive first impression.
- Mobile-Friendliness: Optimize your page for mobile devices to accommodate users landing on it from smartphones.
- Mockups: Provide visual representations of your lead magnets to give visitors a clear idea of what they'll receive.
Writing opt-in pages that convert
Crafting opt-in pages that drive conversions involves several key steps
- Know Your Audience: Dive deep into understanding the specific audience you want to attract.
- Create a Valuable Lead Magnet: Develop a lead magnet that directly addresses a pressing issue or offers a quick win for your ideal client. Ensure it aligns with your paid offerings.
- Highlight Benefits: Focus on communicating the benefits of your lead magnet, emphasizing what's in it for them rather than just listing features.
- Set Clear Expectations: Clearly outline what visitors can expect by signing up and how they'll receive the promised content.
- Keep It Concise: Given short attention spans, especially for new visitors, keep your messaging brief and avoid distractions like excessive pop-ups and unrelated links.
Looking for more copy tips?
If you’re wanting to refine your messaging and improve your opt-in page, check out the below
8 Tips for Optimizing Your Opt-In Page to Maximize Lead Generation
