Many business owners want to create effective copy without investing huge chunks of time. In this blog post, we’ll cover three easy, actionable tips for making diy copywriting faster and easier, so you can focus on getting leads and sales.
The Common Copywriting Mistake
It’s easy to feel intimidated by copywriting, especially when it feels like starting from scratch is the only way to make it sound truly “you.” But here’s the thing: doing it all from a blank page not only slows you down but can also lead to key messages getting overlooked. Imagine if you did everything in your business this way—crafting graphics, planning sales, and offers from square one. It would be way more time consuming than it needed to be. So here are 3 simple ways to help you DIY your copy without starting from scratch (aka save you time!).
1. Create a Swipe File for Instant Inspiration
One of the best ways to make copywriting faster and more enjoyable is by building a swipe file—a place where you keep copy snippets, headlines, or phrases that inspire you. Collect examples from emails, ads, or websites that capture the vibe you’re after and keep them organized in folders on your computer, project management system or in Google Drive. This isn’t about copying others’ words; instead, it’s about having a go-to bank of inspiration that sparks ideas and saves you from writer’s block. The next time you sit down to write, you’ll have a file ready to get inspiration from.
2. Use Copywriting Formulas to Structure Your Ideas
Ever heard of copywriting formulas like PAS (Pain-Agitate-Solution)? These tried-and-true formulas help you structure your messaging so you’re not staring at a blank screen wondering what comes next. PAS, for example, starts by acknowledging your customer’s problem, then digs a bit deeper into why it’s challenging, and finally presents your product or service as the solution. Using formulas is like following a recipe; you’ll know exactly what “ingredients” you need and in what order, which is a huge time saver. Do a bit of research on popular formulas to see which feels right for your business and the story you want to tell.
3. Lean on Templates for an Easy Starting Point
Templates are a game-changer for DIY copywriting. Professionally created templates save you time and provide structure based on proven copywriting practices. Look for templates that offer flexibility to add your own touch, so your copy feels genuine to your brand. These will help you weave in elements like testimonials, social proof, and your unique voice, making it easier to connect with your ideal clients. With templates, you get the guidance of a well-crafted foundation without the struggle of starting from scratch each time.
The Messaging Clarity Journal
Brew more clarity into your messaging strategy with this in-depth journal, offering the ideal blend of introspection and strategic visioning.
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