The Welcome Sequence Email Copy Template


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(3 customer reviews)

About the Template

You worked your butt off to create an amazing freebie (and to convince people to trade their email addresses for it). But if you want those new subscribers to stick around long enough to buy from you, you’ve got to give them a reason.

With this fill-in-the-blanks Copy Template, you’ll write a Welcome Sequence that nurtures your new leads from day one, warms them up to you and your brand, and makes it crystal clear how they can pay you for your genius. AND you can do it all in just a few hours.

Who it’s for

Online entrepreneurs (service providers, coaches, and digital product sellers) who are ready to:

  • Establish or grow their email list
  • Build trust + provide irresistible value for new subscribers
  • Nurture new email subscribers so they become superfans (and buyers)
  • Create a simple, no-pressure email funnel that sells for them on autopilot
  • Deliver the best possible first impression of their brand

What’s included

6 Mad-Libs-style, zero-fluff Welcome Sequence Email Templates, delivered immediately so you can start writing right away.

  • Your Welcome Sequence Email Copy Template delivered in an editable Google doc, so you can sit down and focus on writing content without any distractions
  • BONUS Video Training, breaking down why each email is important and showing you how to personalize them for your business + brand voice, including some practical examples (Watch time: 39 minutes)
  • BONUS Workbook, to get you to think strategically about how you're going to nurture your new subscribers, even before you start writing

*Each template in The Copy Template Shop is designed so that you can simply dive in and get straight to work! But, if you’re new to copywriting or need a little extra guidance, you’ll also get a BONUS video training and workbook to guide you through the writing process.

After using The Welcome Sequence Email Copy Template, you'll be able to:

  • Implement the easiest ‘one and done’ marketing strategy ever. Simply sit down, write your emails, program them into your email provider of choice, and move on to other needle-moving activities in your business.
  • Effortlessly and auto-magically build relationships with new email subscribers, with emails that build trust and establish authority
  • Make sales on autopilot, with a strategically-placed email that tells new subscribers exactly how to work with you
  • Deliver a great first impression with a client experience that starts from the minute someone downloads your freebie
  • Have rinse-and-repeat copy that you can use on social media or other marketing platforms to share your story, provide value, build trust, and sell your offers

Why you need it

It's no secret that email is one of the most effective marketing strategies for online biz right now, with an ROI of 122% (4x higher than social media!)

But your email list is only as strong as your ability to nurture your subscribers, so those warmed-up leads turn into red-hot fans who can't wait to whip out their credit cards for your next amazing offer.

The truth is, if you really want to build a 'You've Got Mail' style relationship with your new subscribers (totally platonic, of course), you need to start nurturing them from day one. And that's where my Welcome Email Sequence Template comes in.

Like a snowflake, no two funnels written using this Welcome Email Sequence Template will look the same — and that's a promise.

PS: Really want to step up your email game? This template is perfectly paired with our Opt-In Landing Page Copy Template.

3 reviews for The Welcome Sequence Email Copy Template

  1. Krista Howard

    A DREAM COME TRUE!! I finally know what to write to new subscribers and these templates taught me how to transition into a sale effortlessly. 10/10 recommend.

  2. Stephanie (verified owner)

    LOVE this product! These templates were so helpful for me. Overall, the video, PDF, and templates were very well done. It gave me the structure I was looking for and the confidence to know what I should specifically say in each email. If you know you want to do a better job of nurturing people when they get on your list, I highly recommend purchasing this!

  3. Brittany Brands

    Megan is absolutely brilliant and this email sequence is spot on. It’s so easy to implement and was exactly what I was looking for. This isn’t the first and won’t be the last product I purchase from Megan! Thank you!

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