What Are Opt-in Pages? (And How to Write One That Converts)

The goal of this post is to tell you more about what an opt-in page actually is and provide actionable steps on how to write one that converts more browsers into email subscribers/leads.

What are opt-in pages?

An opt-in page is a landing page on your website where someone gives permission to become a lead in your business. Typically, users opt in to receive various offerings such as lead magnets, newsletters, or even scheduling a call. These pages play a pivotal role in growing your email subscriber list and expanding your reach.

Things to consider for a high-converting opt-in page

Your opt-in page should include:

• Headline: Craft a compelling headline that grabs attention and entices visitors to keep reading.
• Copy: Clearly explain the benefits of accessing the information or opting in for the resource.
• Form: Only ask for essential information, such as first name and email address, to minimize friction.
• Call to Action: Make it crystal clear what action visitors need to take to opt in, and use a button that encourages clicks.
• Design: Ensure your page looks visually appealing and aligns with your brand to make a positive first impression.
• Mobile-Friendliness: Optimize your page for mobile devices to accommodate users landing on it from smartphones.
• Mockups: Provide visual representations of your lead magnets to give visitors a clear idea of what they'll receive.

Writing opt-in pages that convert

Crafting opt-in pages that drive conversions involves several key steps

• Know Your Audience: Dive deep into understanding the specific audience you want to attract.
• Create a Valuable Lead Magnet: Develop a lead magnet that directly addresses a pressing issue or offers a quick win for your ideal client. Ensure it aligns with your paid offerings.
• Highlight Benefits: Focus on communicating the benefits of your lead magnet, emphasizing what's in it for them rather than just listing features.
• Set Clear Expectations: Clearly outline what visitors can expect by signing up and how they'll receive the promised content.
• Keep It Concise: Given short attention spans, especially for new visitors, keep your messaging brief and avoid distractions like excessive pop-ups and unrelated links.

Looking for more copy tips?

If you’re wanting to refine your messaging and improve your opt-in page, check out the below

8 Tips for Optimizing Your Opt-In Page to Maximize Lead Generation

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