Copywriting templates for online entrepreneurs
You don’t need to be a blogger or churn out a lot of content to make SEO work for your service-based business. We have an entire course dedicated to how to make SEO work without having a big content strategy (Clients from SEO). But let’s cover the basics here on SEO for service businesses. What […]
Struggling to craft attention-grabbing headline copy and battle writer’s block? You’re not alone! Let’s tackle these challenges together. In this blog we are going to share exactly how to write magnetic headline copy for your sales page Why Headlines Matter (A LOT!) First impressions count! Your headline is like the front door to your content. […]
If you’re writing your homepage for the first time or updating your existing homepage copy, this post is for you. Your homepage is the digital storefront of your business—it’s the first impression your audience gets of who you are and what you offer. Whether you’re looking to freshen up your copy or starting from scratch, […]
In today’s post, we’ll explore a sales page section that’s frequently overlooked during the copywriting process: the section where you present your offer and its specific features. When I use the term “offer”, I’m referring to whatever it is that you’re selling — though keep in mind that there is a lot more that goes […]
Understanding Your Client’s Pain Points What are pain points? They’re the specific ways in which your buyer’s problem is showing up in their day-to-day life. You can think of pain points as the symptoms of the problem that you solve. While your individual offers should each solve one, very specific problem, you can have many pain […]
One of the most common mistakes that I see people make with their sales page copy is neglecting the FAQ section. While most business owners treat it as a “catch all” space to re-establish some of the most important details of their offer, it’s actually a really effective space on your sales page for overcoming […]
If you want to increase conversion rates on your sales page, you don’t need to overhaul everything. Sometimes, just a few quick tweaks can make a big difference. Here’s five simple tweaks that can help increase your sales page conversion rates. 1. Use an Outcome-Focused Headline Your headline is the first thing people see, so […]
If you want to sell more of your offers—especially to colder leads who haven’t been in your world for long—it’s important to include sections on your sales page that help you establish authority. Let’s break down how to do that, and what to include in your copy to make it scream, “I’M THE EXPERT – […]
1. What the Heck is a USP Anyway? Your Unique Selling Proposition (USP) is that special summary statement that sets your course apart from the rest. It’s the defining factor that tells your audience why your course is the best solution to their problem. Every digital offer you put out there needs to have its […]
Feeling overwhelmed by all the hats you have to wear as a solo entrepreneur, but not interested in building a team or spending thousands of dollars on outsourcing? Let’s go over some productivity hacks that entrepreneurs can use to get more done in less time, while still proudly wearing their DIY hat. Tip 1: Prioritize […]