Have a launch coming up and need an effective sales page... but don't want to spend a ton of time creating it? In this blog post, we'll explore 3 possible solutions that will make creating a sales page a breeze. Let's dive in!
Solution 1: Outsource to a Copywriter
Sometimes, the best solution is to outsource it. Copywriters have the expertise and experience needed to craft persuasive and conversion-focused copy that will captivate your audience.
Pros:
- Professional expertise: Copywriters have experience crafting persuasive and conversion-focused copy. They are able to create a page that sells your offer and resonates with your ideal client.
- Time-saving: Delegating the task frees up time for you to focus on other aspects of your business/launch.
Cons:
- Cost: Hiring a professional copywriter can be expensive, especially if you require ongoing support or don't have the confidence/skills to adjust things as you go.
- Lack of control: You may have limited input in the creative process and messaging. If you're someone who likes to have full control over your voice and copy, consider something like a copy audit instead.
Solution 2: Use Sales Page Templates
Happy to write on your own, but need some structured guidance? Templates provide a framework for organizing your thoughts and content effectively, making it easier than ever to create a sales page that converts. This is a great option if you are needing support from a copywriter but don't have the budget to outsource it completely or it's a new offer and you're wanting to test how it sells before investing into a copywriter.
Pros:
- Structured guidance: Templates provide a framework for organizing your thoughts and content effectively.
- Time-efficient: With pre-determined sections and fill-in-the-blanks prompts, you can quickly fill in the details without starting from scratch. Many of our customers use our templates to write a sales page in under an hour!
Cons:
- Generic approach: Templates might not fully align with your unique offering or target audience. Be sure to choose an offer-specific sales page template (which we have in the shop).
- Limited customization: Your sales page may lack personalization and brand voice. The way to overcome this is to really nail your messaging before sitting down to write. It's why all of our templates come with a messaging guide, so you can get really clear on what's unique about your offer and brand before you sit down to write.
Solution 3: Invest in Copywriting Training
Despite being a copywriter, I always recommend becoming your own best copywriter. This gives you a lot more flexibility in your decisions to either DIY your copy or outsource it, and allows you to launch new offers in your business without waiting on someone else's availability.
Pros:
- Empowerment: Learning copywriting skills allows you to take control of your messaging and convey your value proposition effectively.
- Long-term benefit: Having these skills enables you to create compelling copy for various marketing materials beyond just sales pages.
Cons:
- Time investment: While trainings are going to simplify the copywriting process and make things easier for you, you still need to commit a certain amount of time to learn and implement. Look for trainings that are delivered in an easy-to-digest format and that help you take action quickly.
Sales Page Slumber Party
Do you want to learn how to write a sales page that sells for you, even when you sleep? Join the Sales Page Slumber Party. Together, we’ll help you write a high-converting sales page for your online business, whether you're:
- Launching a NEW offer soon—a course, a coaching package, a done-for-you service, a low-ticket offer, membership, whatever!
- Creating or optimizing an evergreen funnel
- Selling an evergreen offer (sans funnel) with a sales page
Ready to create a sales page that works for you? Let’s do this!
Looking for more copy tips?
If you’re wanting to improve your copy to book more clients, check out more tips below!
6 Effective Sales Page Templates: Why Generic Doesn’t Cut It >
Sales Page Structure Secrets: A Guide for More Conversions >
What is a sales page (and how to write a good one) >
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