There's a lot of advice out there about how to have an effective launch. But what about your pre launch strategy? What do you do BEFORE your cart actually opens to make sure that your launch is successful?
Before launching your offer, it's essential to build anticipation and excitement among your target audience. Think of it as throwing a party where everyone can't wait to get in!
In this blog post, we'll explore some pre-launch strategies that can build buzz for your launch and help you get more sales.
1. Behind-the-Scenes Sneak Peeks
Ever wondered what goes on behind closed doors during the creative process? Give your audience an exclusive look with behind-the-scenes sneak peeks! Showcasing how your product or service is coming together not only builds excitement but also creates a sense of anticipation.
2. Teaser Trailers
Create short and captivating teaser trailers that leave your audience hungry for more. Think of it as a movie trailer that leaves you on the edge of your seat, eagerly waiting for the release date. These videos should highlight the features and benefits of your upcoming launch while keeping your audience wanting more. A great way to do this is in the form of reels, if IG is part of your marketing strategy.
3. Engaging Blog Posts
Want to position yourself as an industry expert and provide value to your target audience? Well, my friend, it's time to write some engaging blog posts! Share informative and entertaining content that educates and entertains simultaneously. Remember, this is not your high school essay; it's an opportunity to showcase your personality and knowledge in a way that keeps readers hooked from start to finish.
4. Strategic Freebies
Everyone loves free stuff, right? Offer downloadable resources, templates, or guides that give your audience a taste of what's to come. It's like getting a sample at an ice cream shop before deciding which flavor to go all-in on! By providing these exclusive freebies, you not only entice your audience to stay connected but also showcase the value they can expect from your upcoming launch.
5. Partnerships
Collaborate with others in your niche to generate excitement and reach a wider audience through their endorsement and promotion. This allows you to tap into an engaged audience without the time of building it. A collaboration is a two-way street so be sure to think about what the benefit is for the person who would be promoting and supporting your pre launch strategy.
6. Contests and Giveaways
Who doesn't love a good contest or giveaway? Having a contest or giveaway in your pre-launch is a good way to build your audience and create hype around your business. This could be through IG or it could be having people sign up to an email list. You can be as creative as you want with contests and giveaways!
7. Interactive Live Q&A Sessions
Time to go live and interact with your audience! Host live question and answer sessions on social media or through webinars to engage directly with your ideal clients. By showing up live, you create a personal connection that goes beyond just words on a screen. This can also be a great way to start squashing objections around your area of expertise prior to the actual launch time period.
8. PR
Don't underestimate the power of traditional media in your pre launch strategy! By getting featured in magazines, or online publications, you'll reach an even broader audience who might have otherwise missed out on your services.
Sales Page Slumber Party
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- Launching a NEW offer soon—a course, a coaching package, a done-for-you service, a low-ticket offer, membership, whatever!
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- Selling an evergreen offer (sans funnel) with a sales page
Ready to create a sales page that works for you? Let’s do this!
Looking for more copy tips?
If you’re wanting to improve your copy to book more clients, check out more tips below!
6 Effective Sales Page Templates: Why Generic Doesn’t Cut It >
Sales Page Structure Secrets: A Guide for More Conversions >
What is a sales page (and how to write a good one) >
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