FAQS

No way! Our the templates provide tons of options for each headline, section, and more, allowing you to pick and choose which prompt helps you push through that writer’s block. So, even two people from the exact same industry with a similar writing style would end up with different copy. 

Of course, there’s also the fact that you have your own brand voice and writing style. You can manipulate the prompts as much as you’d like to make sure the copy sounds like you, while still prioritizing strategy and conversions.

You bet. While the templates give you tons of guidance on how to write and structure your copy so it’s optimized for connection and conversions, everything is optional and fully customizable. 

You can think of these templates as guidelines, not guardrails. Feel free to get creative, change a word (or ten), and infuse the copy with your humor, references, and “isms”. In fact, using a template helps you get the strategy and flow down quickly, so you can go back and sprinkle in tons of personality after the fact.

AI writing tools are great and can really help when you’re feeling stuck, but they don’t know a whole lot about sales psychology or (more importantly) your brand and your audience. Even when trained to write in your voice, the robot typically spits out something that’s quite generic and you end up having to make a lot of tweaks on your own. 

Our products help you skip all of that unnecessary work. They were created by a professional, experienced copywriter who knows about the nuances of sales and online business, so you can feel a lot more confident that your copy will actually connect with your audience and convince the right people to buy. 

To be really cheeky about it, here’s how ChatGPT summarized the difference: “AI-based tools can be valuable for generating ideas, providing inspiration, or assisting in certain aspects of the copywriting process. However, leveraging professionally created copy templates can offer a higher level of quality, customization, and effectiveness when it comes to crafting persuasive sales copy for your online business.”

Our templates were created with conversion strategy best-practices in mind. That’s a fancy way of saying that each outline document and plug-and-play document were developed to support the customer journey, giving your reader all of the information that they need to make an informed buying decision. They consider everything from social proof (including what types of social proof to put where) to how to write a bio that establishes credibility to how to overcome objections. 

Long story short, we’ve give you everything a professional copywriter would consider when writing that specific type of copy.

Absolutely. While some of the terms we use in the templates might be a little bit new to you, we provide plenty of instructions and guidance to help — and we’re only ever an email away if you feel stuck! 

Our mission at The Copy Template Shop is to make effective copy accessible to everyone, even if you’re brand new to business and/or writing.