Stop fighting with AI and publishing sales pages you’re low-key embarrassed about weeks later.
This free guide gives you the exact workflow and prompts a professional copywriter uses to write high-converting, in-your-actual-voice sales pages using tools like ChatGPT, Claude, and more.
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Think of it this way...
"Think of it like working with a capable junior copywriter. They draft fast, they're full of ideas, and they genuinely want to help — but they don't know your voice as well as you do, and they're not as close to your audience as you are. Your job is to direct, review, and refine."
Most people skip the directing part. They open ChatGPT, type “write me a sales page for my online course about dog walking,” and then wonder why what comes back sounds like every other sales page on the internet.
The prompts in this guide aren’t just what to type — they teach you how to brief AI the way you’d brief a copywriter: with the right context, the right constraints, and a clear sense of what good looks like for your offer and your audience.
The very best part? After you’ve done it once, it gets faster every time. Because now you know how to get copy that works.
0
Before You Prompt
Full context dump + voice baseline before a single word of copy gets written.
1
Messaging Foundation
Problem statement, pain points, outcomes, and desire points — before you draft anything.
2
The Structure
A complete, ordered structure for your specific page — before you write a word.
3
Writing Copy
Section-by-section prompts + a redirect prompt for when the output isn’t working.
4
The Parts AI Can’t Do
AI help for the sections that can only come from a real human.
Copywriter, founder of The Copy Template Shop, and the real-life human who has written more sales pages than she can possibly count over the last decade.
When AI entered the copywriting conversation, I spent a lotttt of time figuring out where it actually helps versus where it just dilutes genuinely good ideas into a watered-down, generic mess.
This guide is what came out of that – informed by years of using and training AI in my own copywriting work, so you get the useful parts of AI without the parts that make you sound like everyone else.
With this guide, you’re getting a behind-the-scenes look at what I do in my own client work — the workflow, the decision points, and the voice-matching technique most people skip that makes everything else work better.
Can I read your mind?
The prompts in this guide work with ChatGPT, Claude, Gemini, and pretty much any other AI tool you’re already using. The approach doesn’t change regardless of which one you prefer.
You don’t need to be a copywriter — but you do need to know your offer. The guide walks you through getting clear on that first, so by the time you’re writing prompts, AI actually has something useful to work with.
It’s more like a briefing system than a prompt list. Each stage gives you the context and inputs your AI needs before the prompts will actually produce something good — which is why the outputs are different from what you’d get typing a prompt cold.
Probably yes — especially the voice-matching technique. If the copy you’re getting is technically fine but doesn’t quite sound like you, that section tends to be where it clicks.
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