Say goodbye to writer’s block and hello to website copy that connects with & converts better-fit clients.
This free roadmap gives you a seasoned copywriter’s exact step-by-step framework for writing words that turn your website into a client-booking system.
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When it comes to website copy, most people think the hard part is the writing. But after a decade of writing websites for online entrepreneurs, I can tell you — the writing is actually the easy part.
The actual hard part? It’s everything that comes before the writing. It’s getting clear on who you’re actually talking to. It’s figuring out what makes your approach different from the 47 other people offering a similar service. It’s knowing which problems to lead with, which objections to address, and what your reader needs to hear before they’ll even consider reaching out.
That’s why this roadmap doesn’t start with “open a blank Google Doc and start typing.” It starts with the strategic thinking that most DIY website copy guides skip entirely.
Inside the free Website Copy Roadmap, I walk you through my 5-step ROAST Framework — the same process I use in my Strongly Brewed Websites program and in my done-for-you client projects:
Step 1: Ready Your Mindset — (Yes, mindset matters when it comes to copy.)
Step 2: Optimize Your Research — Develop a deep understanding of who you’re talking to and what makes them tick.
Step 3: Articulate Your Messaging — Solidify the language you’ll use to connect with your ideal client and clearly articulate why you offer the best solution.
Step 4: Structure Your Copy — Map out the customer journey and decide what information goes where on each page.
Step 5: Time to Write! — Now that you know what to say, who you’re saying it to, and how to structure it, the actual writing becomes the straightforward part.
Whether you’re writing your homepage from scratch, refreshing your about page, or finally tackling your services page, this framework gives you a clear path forward — no staring at a blank screen required.
This really unlocked what was inside my head, helped me organize those thoughts and then lay it out in a way that makes the viewer want to work with me.
After just three months with our new website copy, we doubled our revenue from the previous three months. So if that’s not proof enough that this really does work, I don’t know what is.
— JULIE CONNELLY, THESLEEPYHEADCOACH.COM
testimonial from STRONGLY BREWED WEBSITES, our website copywriting course
As a copywriter & founder of The Copy Template Shop, I help online entrepreneurs like you find the right words to connect with and sell to their dream clients with ease.
Your website is the first conversation between you & your next client, so it’s important to drive connection right away. And with the right mix of captivating copy and magnetic messaging, your website can become your best salesperson – working and selling for you on autopilot while you sleep, serve your clients, and just live life.
In my free roadmap, I’m sharing the exact steps I take when writing website copy for my clients, so you too can have a website that speaks to your perfect-fit clients & encourages them to take action.
Can I read your mind?
It’s a step-by-step framework that walks you through the full process of writing website copy — from the strategic prep work (like market research and messaging) all the way through to the actual writing. Think of it as the plan you make before you sit down to write, so you’re not staring at a blank page wondering where to start. This particular roadmap is built on the ROAST Framework, which is the same 5-step process I use with my own copywriting clients.
Not at all. Whether you’re writing your first website, refreshing copy that’s been sitting untouched for two years, or doing a full rebrand, the framework works the same way. In fact, the roadmap includes a decision tree that helps you figure out which “route” fits your situation — so you can focus on the steps that’ll make the biggest impact right now.
It depends on where you’re starting from, but most people can get through the full framework in a few focused days to a couple of weeks. The writing itself is usually the fastest part — it’s the research and messaging work that takes the most time (and does the most heavy lifting). If you want a more structured, guided experience with templates and video lessons, Strongly Brewed Websites walks you through the whole process.
That’s exactly who it’s for. This guide was built for online service providers and entrepreneurs who want to write their own website copy but need a clear framework to follow. You don’t need a copywriting background — you just need to know your business and be willing to do the thinking work that makes good copy possible.
Your brand deserves more than a website that’s as weak as watered-down, drive-through coffee. Let’s transform it into a rich, aromatic brew that attracts and delights your dream clients.
Get your free Website Copy Roadmap now and let’s start brewing up some copy magic.
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