Global Inclusion Basics
This is a practical guide to promoting and selling your offers without alienating your international audience.
Is this you?
You have (or want to have) clients from all over the world, and…
You want to take into consideration your clients’ cultures, backgrounds, and intersections, but you don’t know what you don’t know and that’s keeping you from taking action
You’re committed to creating spaces where everyone feels safe to share and grow, but it’s not always easy to tell whether you’re doing it “right”
You know you have work to do around diversity, equity, and inclusion, but it’s a complex, emotionally-charged area and you don’t know how to do it without feeling so nervous
You know that there’s so much more to creating a globally inclusive space than listing different time zones when you promote your events — you’re just not sure what, exactly
What is global inclusion?
Global inclusion is about running a business where people from all over the world belong.
As an online business owner, you have clients and customers who buy from you, coaches and educators you learn from, and friends and colleagues you collaborate with — they’re all a part of your community.
When people belong in your community, they show up as their full, authentic selves and feel valued and celebrated (instead of having to modify who they are so that they can fit in).
By the end of the course…
You’ll be able to:
Define what global inclusion looks like for you and your business
Identify cultural appropriation and follow guidelines to avoid it when creating content for your business
Plan launches that make use of urgency and scarcity in ethical and inclusive ways
In other words, you’ll be equipped to make intentional changes to how you promote and sell your offers.
You’ll be well on your way to creating a more inclusive experience for your global audience.
What we’ll cover
Global Inclusion
What is global inclusion? Why is it important for our online businesses? What does belonging look like?
Content Marketing
How can we make sure that we’re being culturally sensitive in our posts, videos, and podcasts?
Sales Processes
How do we make sure we sell in a way that’s aligned with our personal standards and preferences AND considerate towards clients from different countries and cultures?
Sustainable Strategy
Beyond quick and easy changes we can make on the surface level, how do we weave global inclusion into our overall business strategy?
3 things I’d like you to know before joining the course
Global inclusion is not about accommodating everyone. It’s about making decisions that you’re happy with, that make sense for you, having considered the impact on individuals in the margins (not just the majority) of your audience.
This is an invitation to explore the options available to you, not a checklist of requirements. There are a lot of things you can change, but you don’t have to do anything you don’t want to do. I won’t tell you what to do, but I can help you decide what makes sense for you.
You’re going to make mistakes and that’s okay. At some point, you’ll say the wrong thing, or make the wrong decision. You might even get some bad publicity. It’s part of the process. During the workshop, we’ll discuss how to recover from a mess-up.
Who am I to teach you about diversity, equity, and inclusion?
Hi, I’m Danbee. Like you, I’ve noticed a shift in the online business industry toward creating a more inclusive, equitable, and decolonized world.
I have a unique perspective on diversity, equity, and inclusion in online business:
Before I started my own business, I led corporate diversity and inclusion initiatives in Sweden, Hong Kong, Indonesia, and Singapore. I’ve worked in tech startups, airport operations, construction and engineering, and advertising technology.
Born in South Korea and raised in Sri Lanka, I’ve spent my entire life navigating multicultural environments and experiencing the impact of colonialism in different parts of the world.
I’m a mechanical engineer and a chartered global management accountant by training. My superpower is breaking down complex ideas (like global inclusion) into simple parts (an action plan for your business).
As a web design mentor and online course creator based in South Korea, I understand what it takes to start and grow a business in the US-centric online business industry.
I work with online coaches and freelance designers from all over the world to help them get more clients. I get what goes into making money and impact through services and courses.
If you work with clients from different countries and cultures (or would like to) and are creating a space that feels welcoming and supportive for everyone, I’d love for you to join me for Global Inclusion Basics.
Testimonials from online business owners like you
FAQ
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I created Global Inclusion Basics to support online business owners who sell (or want to sell) products and services to clients/customers all around the world.
If you want your business to be a place where everyone feels welcome, understood, and valued, I’d love for you to join the workshop whether you’re just starting out or working towards your next million dollars.
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The training itself is 60 minutes long. It’s followed by 30 minutes of Q&A.
Taking action towards becoming a more globally inclusive business — that takes longer. Real change always takes time. And I’ll tell you up front: there is no finish line when it comes to doing work around inclusion and belonging.
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Nope. Global Inclusion Basics is an on-demand course that you can start as soon as you sign up. Like all of my other courses, it was recorded during a live session.
You get lifetime access so you can revisit the course content whenever you want.
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It doesn’t really work that way. I’m not here to tell you what to do. But I can help you decide what makes sense for your business.
Global Inclusion Basics is designed to guide and inspire you as you explore possible changes that you could make. It’s about starting somewhere, and experimenting to see what works for you and your global audience.
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Global Inclusion Basics focuses on the marketing and sales part of your business, and what happens before your clients buy from you. It doesn’t cover the process of providing services, hosting calls, or other delivery processes.
If you’re looking for help with delivering services in a globally inclusive way, use the chat at the bottom right corner of this page and let me know. I’ll make sure you get the support you need!
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Global Inclusion Basics comes with manually confirmed closed captions, transcripts, and audio files.
The presentation slides follow accessibility best practices, including reading order, alt text, and high contrast colors. The slide deck is available as a downloadable PDF file and in HTML view.
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Inside the course area, you’ll find a link to join Cafe Danbee, my customers-only Facebook group. This is the best place to get all of your questions answered.
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Honestly, no one else is teaching this — that’s exactly why I created this training. It’s based on my personal experience as a South Korean third culture kid, diversity inclusion expert, tech founder and consultant, and online business owner.
But if you don’t feel like you’ve learned anything new from the training, let me know within 14 days of your purchase and I’ll refund you in full.
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Use the chat at the bottom right corner of this page and ask away.
Create an inclusive client experience for your global community.
Click the button below to sign up for Global Inclusion Basics and learn everything you need to get started today.
